Media Fuse to boost economy through digital advertising
The Chief Executive Officer, Dentsu Aegis Network, Dan Iberia and Sub-Sahara Africa, Mr. Andre Andrade, at the weekend in Lagos said that his organisation’s entry into the Nigeria market through an investment partnership programme with Media Fuse was borne out of wanting to be part of the development of Nigeria knowing fully well that the…
Using innovation to drive consumer satisfaction, marketing edge
The level of patronage enjoyed by any organisation determines its success in the market. This is why the customer is usually regarded as the king in the market place. Many companies know this, which is why they go the extra mile to provide quality services for their target audience in order to have cutting edge…
The future is bright… Diamond packaging from Peak
To celebrate its 60th year in Nigeria, FrieslandCampina WAMCO Nigeria Plc, at the weekend unveiled a new packaging for one of its top brands, Peak Milk. Also on the night, a new television commercial, built around optimism and titled, the future is bright, was presented to the guests, who had come to celebrate with the…
‘Why experiential marketing thrives on brand activation’
MANY organisations are dampened by challenges, thereby limiting their creativity and ability to meet clients’ expectations. But for the Oracle Experience Limited, the challenges the marketing industry is grappling with, especially in the field of experiential marketing, have become impetus for the company’s breakthrough. This, the Chief Executive Officer of Oracle Experience Limited, Mr. Felix…
‘Why I want to lead NUJ’
Managing Editor at The Nation’s Newspapers, Alhaji Abdulwaheed Odusile is one of the six candidates vying for the post of the presidency of the Nigerian Union of Journalists.
COSON honours Emeka Mba with copyright meda
The Director General, National Broadcasting Commission, Mr. Emeka Mba, will on Wednesday, May 20, 2015, in Lagos, be decorated with the Copyright Medal of Honour.
Mitigating consequence of missing digital transition deadline
IT is no longer news that Nigeria’s Digital Switch Over (DSO) will not happen again on June 17, 2015. But the concern of the handlers of the process now is to mitigate the grave consequence of the miss.
A guide on how to report gay, lesbian
The book, Guide to reporting gender and sexuality, is a very insightful one that provided some thoughtful information on issues of sexuality and gender.
Why PR experts should spearhead consumers’ satisfaction drive
Professor Akinfeleye has said that public relations practitioners must ensure that the rights of consumers are protected by their organizations through providing qualitative services because while it is easy to recover lost money, it is not easy to recover lost reputation.
Building capacity to report, expose corruption
To improve media oversight and reporting of corruption cases, Justice for All, a programme under the UK Department for International Development, (DFiD) last week held a two-day media roundtable on anti-corruption reportage for media professionals and civil society organizations.