Brand Intelligence

More than 80% of developed economies adult population are active on social media. The number of users from developing nations, though lagged, is rising daily. Over 90% of millennials globally routinely use social media. You are most likely reading this article, not from the traditional newspaper but from a mobile device or a desktop. Therefore,…

Leading manufacturer of home products, Aspira Nigeria Limited, recently unveiled a new product, Viva Plus Laundry Sanitizer Detergent Powder at Tahir Guest Palace, Kano, Kano State.

A new cosmetic brand, Kynkys herbal world, has been introduced into the Nigerian market.

The Chief Executive Officer of Accolade Jewellers, Kolade Taiwo, says that high exchange rate has affected the price of gold...

Unilever seasoning brand, Knorr in partnership with LG Electronics, Chevrolet and Shoprite capped off the fifth season of Knorr Taste Quest – a reality TV cooking show with Gbolabo Adebakin emerging the winner amongst the five finalists that competed for the ultimate mouth-watering prize. Gbolabo’s terrific cooking skills earned him a ₦5million cash prize, brand…

A three-day wine-tasting summit held in celebration of World Malbec Day in Lagos was aimed at introducing Argentine wines to Nigerians. The event, which took place at RSVP Restaurant, Victoria Island, was attended by the Ambassador of Argentina, Elena Mikusinski; Emiliano Stratico, who runs the oldest cellar and wine bar in Monaco; Commissioner of Tourism,…

Suntory Beverages and Foods Nigeria Limited, makers of Lucozade the credible everyday energy drink have announced the launch of the 2017 Lucozade airtime promo which is back, bigger and better as it allows consumers win their share of N200 million instant airtime. The promo was launched for the first time last year when the brand gave out up to N150 million in airtime.

Nigeria's first sports betting platform, NairaBET has just launched a new platform for its users with free bet credit bonus of N1000 to all existing customers. According to NairaBET's CEO, Otunba Akin Alabi, the main reason for switching to a new platform is to enable Nairabet to serve its customers better with speed, flexibility and…

ORAL B, popular toothpaste brand from the stable of Procter & Gamble, has restated its commitment to promoting dental health awareness among Nigerians as a major goal this year and beyond. Speaking recently at the Lagos office of Procter & Gamble during an interactive session with some journalists, Oral B Brand Director for Sub-Saharan Africa,…

ONE of Nigeria’s top financial institutions, Guaranty Trust Bank, has launched a new competition to reward its mobile banking customers by availing them a chance to win N100,000 weekly in the mBank January rewards. The competition will run throughout the month of January 2016 and 10 lucky customers will win N100,000 weekly during the period.…

NIGERIA’S queen of track and Africa’s fastest woman, Blessing Okagbare has been named First Bank of Nigeria’s Brand Ambassador. With a large collection of medals in track and field events, she embodies the strong qualities of resilience and excellence, a reflection of First Bank’s brand promise to always deliver the gold standard of value and…

NO one welcomes tough times. But it is part of every life cycle. Globally, experts have predicted a tough marketing year in 2016. As the year unfolds, many brand owners, especially in the FMCGs will need to be more aggressive in their marketing activities to reduce the consignments in their warehouses caused by low purchasing…