Brand Intelligence

BUKOLA Akingbade, the co-founder of Rosabel Leo Burnett Group’s award-winning digital arm, Bytesize has quit the advertising agency after six years of incredible contribution to the integrated marketing communication industry.

IT was two days of excitement and motivation for students and staff of the University of Calabar as Cliqfest, Etisalat Nigeria’s youth-centric edutainment initiative, made its final stop for the year 2015, after visiting 16 tertiary institutions in the country.

ONITSHA, the largest commercial and trading centre in South East Nigeria, is set to witness increased tempo of activities as the first shopping mall in the area opens for business in the first quarter of 2016.

UNTIL January 29, 2003, importers of juice concentrates into Nigeria had a field day. They exploited the seemingly loose import frameworks to feather their nests, not minding the adverse consequences posed by their escapades.

PUBLIC Relations Consultants Association of Nigeria (PRCAN), the umbrella body of PR consultancy firms in Nigeria has announced plans for the PR industry in 2016.

MAPUTO, the capital of Mozambique, is the large African city with the highest potential for inclusive growth, according to the 2015 MasterCard African Cities Growth Index (ACGI).

VERVE International, the leading African payment card brand, has launched a revolutionary mobile app, ‘Verve World’, which enables cardholders to store all their payment options and to carry out everyday transactions without physically using their cards.

AS the yuletide season which is the largest global marketing window approaches, players in the pure juice market like Chivita 100% have continued to experience remarkable rising tides in market performance.

NO fewer than 10 corporate organisations were rewarded for their contributions in promoting Corporate Social Responsibility (CSR) initiative in the country by the Brand Journalists Association of Nigeria, (BJAN) during the association’s gala night organised at this year’s brands and marketing conference held in Ibadan, Oyo State capital.

STALLION Group has won the award ‘Fish Farmer Of The Year 2015’ award at the Nigeria Agriculture Awards held recently in Lagos. Stallion Group was accorded the honour for its investments and extensive activities in Nigeria’s aquaculture industry, aimed at increasing local production of fish and thereby making Nigeria self sufficient in the sector. Stallion…

WOMEN In Successful Careers (WISCAR), a non-profit organisation recently held its seventh end of year graduation/induction ceremony and presented the Fourth Distinguished WISCAR Award at the Agip Recital Hall, Muson Centre, Onikan, Lagos. The event themed “Women Leading Change” had in attendance Prof. Remi Sonaiya, Mrs Ibironke Kazeem representing the wife of the Governor of…

IT has now become clear that some of the new generation of advertising agencies emerging is not just prepared to play the second fiddle to the big agencies. They are keen to demonstrate to brand owners that they have got the creative knowledge to also help them grow their brands in the face of market…