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Brand Intelligence

6 Feb 2015
IT was an atmosphere of excitement recently at the Kakanfo Inn & Conference Centre, Ibadan, as hundreds of Nigerian youths auditioned for a spot in the ongoing Etisalat-sponsored Nigerian Idol Season Five.   The auditions train, which has made stops in Abuja, Benin and Port Harcourt, had an overflow of anxious and expectant youths in…
6 Feb 2015
ONE of Nigeria’s top rated experiential marketing companies, Keskese Limited, has clinched the experiential marketing business of MTN Benin Republic.   The company emerged the Agency to handle the brand activation business of the leading telecommunication company after rounds of keenly contested business pitches which involved several big agencies within Benin Republic, Nigeria and other…
Panadol
30 Jan 2015
WITHIN the realm of competitive advantage theory, marketing experts have identified cost leadership, differentiation and focus strategies as the major elements of a watertight business strategy. However, focus strategy, otherwise known as niche marketing strategy, is fast becoming a viable tool being deployed by astute brand owners and marketing professionals with the sole aim of…
30 Jan 2015
EXPERTS within the media space recently criticised the continual deterioration of finesse among Nigerian broadcast professionals. They attributed that to the inability of the Nigerian Broadcasting Commission (NBC) and by extension the Nigeria media to build strong institutions and control room over the years.    This was the position at a colloquium organised by the…
30 Jan 2015
CONSIDERING the unending problem of transportation in Nigeria and in Lagos especially, BAJAJ- an India’s leading tricycle manufacturer has reintroduced its RE 4S tricycle with faster speed and stability into Nigerian markets.   Speaking at BAJAJ RE 4S speed Competition over the weekend in Lagos, The BAJA Head of Marketing, Mr, Ahmad Firdous disclosed that…
30 Jan 2015
DETERMINED to reinforce its firm commitment towards the economic development of Nigeria and its people through direct investment, Nigerian Breweries Plc has commissioned the new ultra-modern expanded Aba Brewery in Aba, Abia State. The expansion cost the company N18 billion.   The event, which was also a reflection of the company’s relationship with the government…
30 Jan 2015
IN a strategic move to shore up its consumer base and keep up with competition, Airtel Nigeria has introduced a trivia-based mega consumer promo aimed at rewarding its loyal customers with millions of Naira over the next 90 days.   Tagged ‘SMS 4 Millions’, the promo is anchored on a point-based interactive SMS system where customers…
30 Jan 2015
THE Principal Partner, Brooks and Blake Nigeria Limited, Mr. Sola Fijabi has hinted that up-beat public relations solution will largely define the activities of businesses in Nigeria this year.    Fiajbi made the assertion in view of the recent austerity measures announced by the Nigerian government and the global fall in oil prices.    He…
Johnson
23 Jan 2015
THE deregulation of broadcasting in Nigeria in 1992 broke the monopoly enjoyed by government in the provision of the broadcast service and more importantly set the tone for competition for market share among private entrepreneurs. Before then, the Federal, regional and state governments enjoyed the exclusive rights to broadcasting in Nigeria, beginning in 1932 with…
23 Jan 2015
THE Marketing Director of GlaxoSmithKline Consumer Nigeria Plc, Kerry Alexander, has identified increased competition, generic, counterfeiting and poor distribution network as some of the reasons for the lull of the Panadol brand in the Nigerian market.    She stated this while unveiling its Panadol Children’s suspension and Scott’s Cod Liver Oil Emulsion for kids before…
23 Jan 2015
IN furtherance of its determination to ensure good and quality roads in the country, Mantrac Nigeria Limited, the authorised Caterpillar dealer in Nigeria, in conjunction with Lugarth International, has delivered 66 units of construction equipment to the Oyo State Government to aid rural road accessibility and development in the 33 local councils of the state.  …
23 Jan 2015
CURVE Communications has introduced a web platform which offers free-info service to top decision makers, business gurus, mobile executives, government institutions, brand managers, business executives, and young entrepreneurs with strategies and ideas for the future.    The platform combines access to instant chat sessions with webinars, e-mailing service, calling system, and personal appointments to reach…

Latest

1 day ago
The Police Command in Lagos State says it will arrest both motorcyclists and passengers as part of measures to enforce the ban on commercial motorcycle operations in the state.
1 day ago
Five people, including four members of the same family, were killed in a tourist plane crash in the French Alps on Saturday, rescue services said.
1 day ago
Former President Goodluck Jonathan has faulted the hearing of arbitrations for the contracts entered by the Federal Government with International Organizations in the United Kingdom.
1 day ago
The National Emergency Management Agency (NEMA) on Saturday confirmed the rescue of one person, and the recovery of one dead person in a two-storey building that collapsed at Freeman Road, Lagos Island...
1 day ago
Five soldiers and 30 "terrorists" were killed in fighting in northern Burkina Faso after the suspected jihadists attacked a military base in large numbers on Saturday, the army said.