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141 rebrands for improved creative, digital engagement

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Lagos-based integrated marketing communications agency, Nitro 121, formerly 141 Worldwide, recently unveiled its new name and logo, promising better digital, creative and engagement for the clients and stakeholders. Its Managing Director, Lampe Omoyele, said the new identity was an evolution aimed at achieving higher height, with major focus on teamwork high performance.

According to him, “Nitro 121 is a pit stop where brands and businesses come to and working with us their levels of performance improves. So, every brand and business that comes in touch with 121 to the pit stop that we would leave you performing better.”

He stated that the 121 metaphor speaks about the higher level of connection with brands and consumers, adding, “In motorsports, a pit stop is where a racing vehicle stops in the pits during a race for refuelling, new tyres, repairs, mechanical adjustments, a driver change, as a penalty, or any combination of the above.

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“There is a high level of competition in the market place; the market is evolving and we cannot afford to be a dinosaur. What we are doing is thinking ahead of the scope, ahead of the market; so, why other people are still thinking about what to do, we are moving ahead of the scope.”

He further stated that the agency had deepened its digital offerings by expanding the scope while recruiting some of the best hands in the industry: “We bring to the table a new dimension of digital marketing; we have one of the strongest team and one of the best digital marketing personnel in the country. We are bringing a new digital marketing strategy capabilities into the game.”

On whether the agency was not stepping down its creative prowess by dropping from 141 to 121, he said, “think about it creatively and understand that we are a creative agency. Think about it and don’t think about it as a mathematician. When you say 141, what does 141 means? 141 just mean. ‘I am one for one person’ but when we say 121, it is a greater level of connection; that is what it is.”

Some of the offerings from the agency include brand management, strategy development, creative development, digital marketing, media buying and planning, audiovisual production and experiential marketing.

For creative development Omoyele, “We ideate when we create. Developing themes and stories that draw from concepts around us. Ensuring that a simple story is exactly that – simple. With simplicity we communicate a brand’s strategic vision, ensuring that at the heart of brand communication is the business of connecting people to goods and services.

In the last 13 years, the agency has established its position as one of Nigeria’s leading, award-winning agencies, with a diverse portfolio of local and international clients.

“The ‘121’ in our name speaks not just to our one-to-one interaction with our clients but also our in-house interactions that isn’t hierarchical, but is instead a friendly atmosphere where we do great work while having a ton of fun,” he said.


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Lampe OmoyeleNitro 121
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