Brand As King awards … rewarding excellence

THE Advertising Practitioner Council of Nigeria (APCON) and Advertising Association of Ghana (AAG) endorsed reward system organised by Billboard World Magazine, a frontline out-of-home magazine tagged “Brand As King” has concluded plans to host its fifth edition of the award in Lagos on October 25, 2015.

The organisers of the award has called for entry in the following categories: most performing brand awards, excellence awards in media reporting, most performing industry associate awards, outstanding brand ambassador awards (Entertainment), excellence awards in environmental policy, best upcoming brands, industry merit awards and special recognition awards.

According to the Editor-in-Chief/Chief Executive Officer of the magazine, Maureen Umanah, the plans are currently ongoing to successfully host and honour advertising professionals, outstanding achievers, corporate brands, product brands and brand ambassadors from Nigeria and beyond that have performed excellently in their various endeavours and fields at this Brand as King Awards.

She said the highly anticipated bi-annual industry award promises to be memorable as always adding that “In its quest to uphold industry standards and position out-of-home advertising as a vital player within the advertising industry, this year’s award, which is the 5th edition of the BAK, has adopted a most appropriate theme: Out-Of-Home (OOH) Media as a Veritable Tool in Aesthetics and Environmental Sustainability. This is in line with the need for us to nurture and protect our immediate environment from the dreaded global warming and its harmful effects,” she added.

According to Umanah, the last edition of the awards, which took place at Movenpick Hotel, Accra, Ghana, was a huge success. She affirms that the 2015 edition is a big improvement on the previous editions.

She equally revealed that the 2015 edition is set to introduce a new category, Excellence Award in Environmental Policy.

The Editor-in-Chief asserted that outdoor advertising has come a long way, “right from its rudimentary days when plywood was used in fabricating billboards to this day, when we have high-tech digital LEDs”. She equally said that outdoor advertising has done so much in beautifying the environment. According to her, these would not have been made possible if not for the individuals or companies that have in one way or the other contributed to the aesthetics of the outdoor environment.

She equally highlighted that the event will parade some of the top-notch industry players, distinguished political leaders and super brands at the event.

Billboard World Magazine is Nigeria’s foremost and internationally acclaimed Out-of-Home Advertising monthly. The publication seeks to inspire, promote and celebrate excellence in individuals and corporate bodies that have made significant contributions to the growth and development of the advertising industry and other achievers in the society.