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Casers Group celebrates 30 years of influence, rewards creative talents


Caser Group. L-R: Managing Director/CEO, Capital Media, Tony Udenze; Executive Chairperson.<br />Photo: Bizness Watch

As part of activities to celebrate 30 years of outstanding creative solutions, Nigeria’s most decorated creative group, Casers Group, is taking bold steps to identify and nurture young talents that will shape the future of the creative industry. It did so with the launch of its ‘Creative Youth Challenge’ (CYC). This contest aims at encouraging young creative talents through empowerment and support with scholarships.

The online contest, which was thrown open in November 2017, invited participants to creatively express ‘Influence,’ as a theme, using audio, visual arts, creative writing and others art forms. A total cash prize of $12,000 will be won. 12 winners, three for each category, selected carefully by the contest’s judges: Babatunde Sule, Kelechi Amadi-Obi, Michael Epacka and Osa Okunkpolor, will be unveiled and presented with cash prizes at the group’s 30th anniversary dinner and grand exhibition for tomorrow, Wednesday, December 13, 2017 in Lagos.

While speaking at a briefing to kick-start the group’s 30th anniversary celebration, Chairman of Casers Group, Enyi Odigbo, said, “The Casers Group is committed to using creativity to drive and ignite influence. This gave birth to our Influence contest and the ‘Creative Youth Challenge’ platforms to discover, nurture and reward young creative minds. With these empowering initiatives, we’re setting a new agenda for the next 30 years, as a group and, by extension, Nigeria’s creative industry.”

The Casers Group, which consists of Magenta, Capital Media Limited, Activ8, Nexus, DDB, a leading Global Agency network and BBDO, another global creative force, expanded its frontiers beyond Nigeria in 2005 by acquiring MAWAL Group, owner of MW Marketing Services. The acquisition expanded the group’s footprints to Cameroun, Cote D’Voire, Congo Brazzaville, Guinea Conakry, Benin and also Ghana where it has a significant minority stake.

While narrating Casers Group’s success story, Vice Chairman, Ikechi Odigbo, identified perseverance, commitment and high premium on telling compelling brand stories, as key components of the brand’s philosophy.

“At the turn of the millennium, Casers became affiliated to DDB, one of the biggest advertising networks in the world and global advertising networks. Hence, their affiliation with another global network was ended because DDB offered better competitive advantage and the opportunity to develop people. Our Child Education Scheme has eased the burden of payment of school fees for our staff.”

He added that the group’s decision to extend to countries in West and Central Africa has made the group the leading force in the region. Through the years, the quest to always do things better has enabled the premium positioning of Casers Group, as a thought leader, change agent and builder of enduring client relationships.

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