Remember the Share a Coke campaign? Coca-Cola is back with an even more exciting version of the Share a Coke campaign that wowed Nigerians last year by putting personalized names on Coca-Cola packs. Acclaimed as the most indigenous marketing campaign by any company in recent memory, it won the ADVAN award for campaign of the year 2015.

Along with more names, the new campaign version tagged ‘Share a Feeling’ also includes fun smileys that convey diverse emotions and messages on Coca-Cola and Coke Zero packs. The smileys also include popular Nigerian phrases that connect with everyone across boundaries, giving consumers an avenue to share their feelings with friends, family and even strangers.

To launch the campaign, the company is partnering with popular rapper/comedian Falz in recognizing and ‘sharing a feeling’ with everyday Nigerians and influencers by delivering to them personalized Coke bottles with names and smileys.

Some of the influencers who have received their personalized Coke bottles include DJ Jimmy Jatt, Cobhams, Chi-Gurl, Dammy Krane, Audu Maikori, Liz Awoliyi, Kelechi Amadi-Obi.…..Some of the personalities have also identified their top fans on social media and will be sharing a feeling with them as well.

Speaking on the ‘Share a Feeling’ campaign, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon said, “The Yuletide period is perhaps the most exciting time of year for families, friends and neighbours. In the first Share a Coke campaign, we used the power of the first name in a playful way. With the Share a Feeling campaign, however, we want to make the season extra special and memorable, by adding smileys. The Share a Feeling campaign brings a variety of smileys that express happiness and emotional messages in a way that would bring smiles to the faces of our consumers.’’