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COVID-19: Auto firms resort to virtual online launch

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As Nigeria continues to cope with the challenges associated with the COVID-19 pandemic and the social distancing measures, auto companies are beginning to adjust and deploy online channels to relate with customers.

Prominent among the embrace of modern online technology is the use of online meeting apps, especially Zoom and Skype, as Massilia Motors, the sole distributor of Mitsubishi Motors, will make history today, as it hosts the live premiere of the New Generation Pajero Sport, a first of its kind in Nigeria.

The company advises interested persons to be part of the experience.

According to the company, it is expected to be “a unique experience for attendees to witness a virtual unveiling of the New SUV and an immersive 360-degree virtual tour. The launch event will start with a digital press conference after which guests will be invited to take an intimate look at the Pajero Sport via a 360° virtual tour, followed by a live stream music event and special guest appearances.”

Managing Director/Country Delegate CFAO Nigeria, Thomas Pelletier, stated that: “The New Pajero Sport is tailored to suit the evolving needs of customers who desire advanced technology, more stylish and comfortable off-road SUVs. This virtual launch will be an exciting way to unveil the new model and above all, ensure all our guests are safe.”

The firm is also offering customers a new value-added package, with the introduction of service plans to ensure lower cost of ownership of vehicles and fleet solutions for businesses.

Similarly, Stallion Group has promised to continue to provide seamless and quality services to its customers with the launch of a portal that virtually takes the car showrooms of different brands to homes and offices.

The portal, www.stallionafricar.com, is a multi-brand website covering Hyundai, Honda, Nissan, Changan and Porsche in the range of Stallion Motors.

Massilia Motors is the joint venture of the CFAO Group and the Chanrai Group uniting forces to deliver customer satisfaction. The Nigerian Line-up includes: ASX, Eclipse Cross, Outlander, Pajero, Pajero Sport, and the award winning L200 pick-up.


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