Dentsu named leader in media advertising

Mediafuse-Dentsu International has been named the leader in media advertising in 2022.

The marketing communications company won the Leadership Award in Media Advertising at the Marketing Edge’s 2022 Summit and Awards, said Dentsu Nigeria Corporate Communications Manager, Sodiq Oyeleke, in a statement.

The award, which reaffirmed the firm’s leadership position in the marketing communications industry, came a few weeks after Dentsu Nigeria was equally named Africa’s Most Innovative Marketing Communications Company.

Dentsu Nigeria’s Group Chief Executive Officer, Emeka Okeke, noted that the company’s total solutions’ policies and principles have continued to yield a positive impact on brands and services in its care.

He noted that though awards are commendable, the company measures its performance by clients’ satisfaction and results.

He said: “This is commendable. It is a reaffirmation of our leadership role in the industry and a message that more is expected from us. We will keep being innovative, creative and result-oriented in our approach.

“For us, investing in human capital development, insights and consistent critical and solution-oriented thinking are business continuity imperatives. We think beyond the present and set the agenda for the future of our business. We do not only pioneer ideas, we ensure satisfactory implementation.”