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Coscharis targets 30% luxury market, unveils all-new Jaguar F-PACE

By Benjamin Alade
06 August 2021   |   2:52 am
Coscharis Motors Plc has expressed optimism that its luxury brands would stand the test of time even as it targets 30 per cent of the Nigerian market.

Operations and Ordering Manager, Coscharis Motors, Henry Odesa (left); Manager, Jaguar Land Rover Aftersales, Afuape Mobolaji; Group General Manager, Marketing and Communications, Coscharis Group, Abiona Babarinde and Jaguar Land Rover Sales General Manager, Ufuoma Umukoro, during the media launch of Jaguar F PACE in Lagos.<br />

Coscharis Motors Plc has expressed optimism that its luxury brands would stand the test of time even as it targets 30 per cent of the Nigerian market.

Deputy General Manager, Sales for the Jaguar Land Rover brand, Ufuoma Umukoro, revealed this on Wednesday at a media launch of the all-new Jaguar F-PACE in Lagos.

Speaking on the effects of COVID-19 on the sales of vehicles, Ufuoma said dealers, who sell at the upper echelon, made more sales as compared to dealers at the lower class.

He said the company is already investing in electric vehicles as the components of the F-PACE are hybrid, comprising 50 per cent of electric buildup.

Umukoro said: “The new Jaguar F-PACE, which comes in two modes S and R- Dynamic, delivers a tranquil sanctuary for you and your passengers. Premium materials, new colourways, and improved seat comfort are found throughout the all-new interior”.

The new F-PACE features an 8-speed automatic transmission with improved torque and acceleration, CO2 emissions are reduced to 170g/km with fuel economy now down to 7.3/100km. The transmission and dynamics systems have also benefited from incremental tweaks. You can choose between full dynamic performance and maximising fuel economy.

JaguarDrive Control performs gearshifts more quickly in Dynamic Mode and earlier up-shifts in Eco Mode. Rain, mud Mode switches to more gentle progress in low grip conditions. At the same time, F-PACE is now more comfortable and enjoyable to drive at a relaxed pace, without compromising its high-speed dynamics, further underlining the new model’s duality of purpose.

He stated further that “for hassle-free repairs and replacements, customers can enjoy the reassurance of our standard five-year manufacturer’s warranty and five-year complimentary service, which is a first in the luxury segment.”

General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde, said: “We are delighted as the exclusive representative of the Jaguar Land Rover brand in Nigeria over the years to once again introduce the All-New Jaguar F-PACE into the Nigeria market at this point in time. The luxury performance SUV brings together award-winning design, Jaguar performance, and intuitive technologies to make every journey feel extraordinary.

“Riding on the acceptance of the SUV variant of the Jaguar brand by Nigerians gives us lots of confidence that this new Jaguar F-PACE will equally do well like the previous models.

“More importantly for Jaguar enthusiasts, Coscharis Motors aside from the unique aftersales deliverables that come with our Sales offerings, this time around has come up with series of vehicle finance schemes in partnership with reputable finance institutions including our sister firm, Coscharis Mobility to ease the purchase of this luxury item without much of financial stress.

“This scheme guarantees ownership with as low as 10 per cent to 30 per cent down payment of the principal amount of the vehicle and you are good to go with your dream vehicle,” he said.