Country Brand Manager, Dexa Medica, Nigeria, Mr. Ololade Jesufemi said that the activation of the consumer experience was across Lagos, Abeokuta, Sokoto, Gombe and Kwara .
He said, “series of medical activities and programmes were embarked upon by the company to drive consumer love and affinity towards Boska, the number one pain reliever in Nigeria. Some of the activities embarked upon by health practitioners during the event were educating the people on how to live healthy, free body massage and free health checks like: optical services, blood pressure, BMI etc.”
Also speaking Uche Ovuike, the Brand Executive of Dexa Medica in Ilorin, noted that the Pain Free Day is a monthly activity in about seven selected states across the country.
The Brand Executive, Lagos State, Mr Tunde Ojedokun, said the initiative was meant for consumers to have a memorable brand experience.
“Boska is the fast pain reliever from the stables of Dexa Medica and it is being marketed and distributed in Nigeria by Orange Drugs Limited. Boska Pain Free Day is an initiative aimed at ensuring that Nigerians live in good health and wellness.”
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