Three Crowns celebrates Valentine with #TCHappilyEverAfter campaign
It is the season of love and Three Crowns milk is marking the 2021 Valentine’s day with its unique #TCHappilyEverAfter Campaign.
The campaign, which will run from February 4-14, focuses on celebrating the past, present and future of love relationships between moms and their spouses or best friends, is one of the many ways through which the brand has chosen to celebrate the season with its esteemed consumers and their loved ones.
Speaking on the details of the campaign, the Marketing Manager, Three Crowns, Omolara Banjoko, disclosed that the campaign will be executed digitally on Twitter, Instagram and Facebook. It will feature quite a number of exciting activities. During the campaign, lucky participants nationwide will win dinners for themselves and their loved ones.
According to Banjoko, moms or mother figures will be asked to share pictures that depict progress in their relationships or friendships for three consecutive days to qualify for the reward.
“Each day of the campaign, participants will be given a specific theme (friendship/couple, slay goals and aspiration) and they would be required to share three pictures that capture each theme,,” she said.
On how winners would be rewarded, Banjoko explained: “At the end of the campaign, 20 winners with unusual stories and pictures with the highest engagement will be selected and rewarded with a digital dinner date to celebrate Valentines Day. This dinner will feature stellar performance by award-winning singer and songwriter, Chike-Ezekpeazu Osebuka, who will serenade our winners with some of his hit songs.”
On her part, the Brand Manager Three Crowns, Chioma Otisi-Igwe, explained that the #TCHappilyEverAfter campaign provides an opportunity for the brand to demonstrate as usual, its love and care for its esteemed customers and their loved ones especially mothers.
“We are inspired by the immense love and care our mothers have always shown us, which is why we have centered this campaign around the act of showing appreciation to them and their spouses or best friends, Otisi-Igwe added.