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Jaguar Land Rover readies electric engine replacement for F-Type

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Jaguar Land Rover is planning an electrified powertrain as a successor to the F-Type sports car.

Jaguar’s design chief, Ian Callum, told Automotive News reporters that the brand will not abandon the segment.

“We are going to do another range of sports cars eventually. [Sports cars] are not going to go away,” Callum, who has led Jaguar design since 1999 said.
The F-Type two-seater, Jaguar’s first sports car since the E-Type ended production in 1975, debuted in 2013 and returned Jaguar to a segment that helped define the brand.

But sales have been slow with only about 45,000 being sold globally since launch. Through August, Jaguar sold 2,787 F-Types in the U.S., 41 more cars than in the same period a year earlier.

Callum said: “There are a number of people in the world who think sports cars are finished because SUVs can get around a corner as quick as a sports car can, technology being what it is. But there is something very emotional about a sports car that conveys the ultimate in the sense of performance and design.”

For the 2018 model year, Jaguar has given the F-Type a freshening that includes a lower-priced four-cylinder version. The F-Type uses a modified platform inherited from the XK, which debuted in 2005.

Callum gave no timing on when the F-Type will be replaced, but Jaguar Land Rover’s North America CEO, Joe Eberhardt, confirmed the car will have an electrified powertrain.

“Every new car launched after 2020 will have some form of electrification. That is full electric, plug-in hybrid or mild hybrids,” he said.



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