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BUSCAR… Nigeria’s first coach brand unveiled


Participants riding in BUSCAR

Nigeria has joined luxury vehicle producing countries with the launch of its first coach brand BUSCAR, which was unveiled last week in Ikeja, Lagos. BUSCAR is an innovative integration of bus technology with the luxury and convenience of a car, an African coach brand with Nigerian origin.

Managing Director of BUSCAR Company, Mr. Friday Yange, said the BUSCAR journey started in 2005, when he was freelancing for some notable dealers of Chinese bus brands.

“In 2015 the idea of BUSCAR brand was conceived and birthed in line with the Nigeria government’s automotive and local content policy. Against the background of increasing globalization of bus builders, there are a number of emerging new faces in Nigeria and Africa and BUSCAR is now one of them,” he added.

Yange stated that the mission of BUSCAR Company is “To become the preferred bus and coach brand working with the most qualified team to produce cost-efficient and durable products through the use of modern techniques to satisfy customers and bring good returns to stakeholders.”

It is his hope that the brand will become the leading bus and coach exporter in Africa and among the top three brands in the world.According to him, the initiative was set to challenge the status quo in the bus and coach industry particularly in Africa and around the world. Adding, “With superior insight of the African terrain, BUSCAR is set to emerge as the most reliable and durable bus and coach brand in Africa, with a vision to also compete globally. To this end, the BUSCAR identity must be strong and be in tandem with these qualities”.

The company has partnered with Cummins, world acclaimed engine builders, to roll out a range of coach buses, which includes the CityBus, designed to commute within the metropolis. Yange explained that the partnership was tested and approved by testimony to be a world leader in the construction and manufacturing of automotive engines.

Also, Managing Director, Cummins West Africa, Mr. Kwame Gyan-Tawiah, commended BUSCAR Company for the great feat of providing the world with a coach brand for Africa and from Nigerian. He stated that the BUSCAR strategy was in alignment with Cummins business philosophy of operating as a global company with local presence.

“Our strategy, especially for Africa, is to bring our resources closer to our customers and end-users to ensure dependable power, a pleasing experience and all-round after-market solution,” he said.

The Assistant Road Safety Corps Commander, RS2 18, Ikeja Unit, Command Emma Fekoya lauded the management of BUSCAR for such a great initiative and for the efforts made in ensuring that all the necessary safety elements are recognised in the conceptualisation, design and production of BUSCAR range. She advised the company to ensure that safety standards are maintained at all times.

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