Chief Executive Officer of BrandXchange and convener of the Consumers Value Awards (CVA), Akonte Ekine, has disclosed this year’s edition will focus on growing need for brands to go beyond price adjustments, but deliver consistent quality and trust in a challenging economy.

In a chat with The Guardian, Ekine said, “in recent years, we’ve seen various sectors adjust prices while product quality and service experience remain unchanged—or even decline. There’s no better time to hold brands accountable than now when consumers’ disposable income is shrinking.”

Themed, ‘Beyond prices: Consumer trust, digital experience, and brand accountability,’ he added, “several government agencies, including the Advertising Regulatory Council of Nigeria (ARCON) and the Nigerian Content Development and Monitoring Board (NCDMB), have confirmed attendance and pledged regulatory support for the fourth edition of the awards.”

Speaking further, Ekine added, “the previous editions of the CVA brought together government representatives, senior brand executives, and consumer advocates across industries. The 2025 edition will continue that tradition, introducing a new Public Sector Category where citizens voted for government agencies based on their service experience and engagement.”

This year’s event is scheduled to hold at the Radisson Blu Hotel, Lagos, on November 26, 2025.