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Firm unveils 2018 wristwatch collection, urges favourable policies


Television Continental Host, Your View, Morayo Afolabi-Brown (left); Actress, Grace Ama; Chief Executive Officer, Rare Gem Jewelry Nigeria Limited, Talatu Ogunlana and Lagos State House of Assembly Representative, Ojo Constituency 1, Ola Ogunlana, at the unveiling of Rare Gem 2018 wristwatch collection in Lagos

An indigenous Jewelry firm, Rare Gems Nigeria Limited, has unveiled its 2018 specialised and tropical wristwatch collection. The new splash of grandeur collection, produced in Switzerland, consists of six designs and 17 variants, with five years international warranty that covers both repairs and minor damages.

While unveiling the brand of wristwatches, the founder and Chief Executive Officer, Rare Gems, Talatu Ogunlana, said, the tropicalised wristwatches, which were built to withstand Africa’s clime and high temperature, are five times stronger than conventional watches, as they combine appealing look, style, durability and functionality.

She said the wristwatches are structured to appeal to every social class, adding, “We structured our product pricing in a way that everyone can afford it without robbing the bank.”

According to Ogunlana, most wristwatches are made of components and metals such as lead and nickel, which are unhealthy to the human skin and corrodes fast, with fading colours. She said that Rare Gems filters these unhealthy metals to make its products healthy and long-lasting colour.

“Every single item that passes through our stable are healthy and doesn’t contain lead, nickel or carcinogenic metals that will damage the skin,” she added.

She said the brand provides for resellers to make at least 50 percent profit on each watch sold, as the brand has consistently maintained positive outlook, making investors confident and fulfilled in their ventures with Rare Gems.

Ogunlana, however, called on the government to put in place infrastructure, power, access to capital and policies that enable local manufacturing of the product in the country. She said Nigeria has one of the best steel (Ajaokuta) in the world, adding: “Nothing stops us from harnessing the steel because it is one healthy metal that is cheap and lasts a lifetime.”

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Rare Gems Nigeria Limited
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