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PRNigeria, CCC bag another award on crisis management

By Guardian Nigeria
30 July 2022   |   2:37 pm
The Image Merchants Promotion Limited (IMPR), publishers of PRNigeria and Economic Confidential, has bagged the Golden World Award (GWA) of the International Public Relations Association (IPRA) in the Crisis Management Category. The IPRA honoured the frontline multi-award-winning integrated communication agency for its publication "101 Fake News on EndSARS" authored by a staff member and 2021…

The Image Merchants Promotion Limited (IMPR), publishers of PRNigeria and Economic Confidential, has bagged the Golden World Award (GWA) of the International Public Relations Association (IPRA) in the Crisis Management Category.

The IPRA honoured the frontline multi-award-winning integrated communication agency for its publication “101 Fake News on EndSARS” authored by a staff member and 2021 Best Fact-Checker in West Africa, Dahiru Lawal.

The book was published in collaboration with the Centre for Crisis Communication (CCC) and the Secretariat of the Forum of Spokespersons of Security and Response Agencies (FOSSRA).

The book, which exposes a series of fake news, especially on social media during and after the 2020 EndSARS protests in Nigeria, previously won African SABRE Award 2022 hosted by PRovoke Media and endorsed by the African Public Relations Association (APRA) at Dar Es Salam, Tanzania.

In a message to Chief Executive Officer of IMPR, Yushau Shuaib, the IPRA Secretariat wrote: “I am pleased to announce that you are an IPRA GWA 2022 winner! Congratulations. You win with Unveiling 101 Fake News on EndSARS in the Crisis management – Agency category.”

The IPRA Secretariat regretted that it would not hold the ceremony billed for Japan in October due to what it described as “ongoing problems around the world.”

From 2016 to date, IMPR has remained one of the most formidable indigenous African PR firms, winning Public Relations awards at continental and global levels.

Apart from being shortlisted as one of the five finalists for the African Public Relations Agency of the Year, it was ranked number one and identified as the most creative PR agency worldwide in the 2020 Global Creativity Index (GCI).

The yearly GCI, produced by PRovoke, formerly Holmes Report, ranks the most awarded PR campaigns and firms in the world, weighing their impacts while taking cognisance of their staff size.

Shuaib commended the efforts of young and vibrant staff members in the firm for providing news and feature ideas for strategic communication.

“At IMPR, apart from our experienced editors and consummate communicators, we have young and vibrant, fresh graduates who are providing creative and workable ideas for our diverse clients.

“The results of their pitches can be glimpsed from our fact-checks, investigative reporting, crisis communication, event management and public relations”, he added.

Executive Secretary CCC, Air Commodore Yusuf Anas (rtd) commended IMPR for making Nigeria proud on the global scene on crisis communication strategies.

“We are indeed proud of our partnership with the IMPR family, especially PRNigeria on its roles in crisis management in the country. We are indeed grateful for making Nigeria proud,” Anas said.

“Apart from CCC jointly winning a previous GWA award, other stakeholders including the ONSA, DHQ, Nigerian Air Force, Nigeria Customs, Nigerian Correctional Service, DSS, NCC, NDLEA and NITDA have bagged similar awards with IMPR.”