Rewarding loyalty through promo

FOR being loyal customers to its brand, Diamond Bank recently rewarded about fifteen customers with different cash prizes. 

   Duru Chukwuebuka Francis, a building materials trader at the Eket Market, Akwa Ibom State, won the star prize of “Salary4Life” at the just concluded DiamondXtra Season 7/DiamondWoman Special Draws at its head office in Lagos. With this, he will get a monthly payment of N100,000.00 from Diamond Bank till 2034. 

    Nkiru Perpetua Mbanefo, a business woman whose account is domiciled in the Sagamu branch of the Bank, also went home with a “N100,000.00 for twelve months prize,” courtesy of the DiamondWoman.

    Speaking at the prize presentation ceremony, Head, Retail Directorate of the Bank, Aisha Ahmad, disclosed that a total of 1,439 people will be rewarded in Season 7, which commenced in October last year. She listed the prize categories as Salary4Life, N3 million, N2 million, N1 million as well as N500,000.00 and N250,000.00 in the weekly draws. 

   She also noted that DiamondWoman rewarded two customers with prizes of “N100,000.00 for 12 months” and another eighteen with N300,000.00 each in two special draws held during the period.  

   According to her, “A total of 831, 463 customers qualified for the End-of-the-Year Special Draws and the Woman Special Draws from which the winners emerged. To qualify, all that is required is a minimum balance of N5,000.00 in a customer’s Xtra account and multiples of N5,000.00 increases the account holder’s chances of winning.” 

   Head, Mass Market, Osita Ede, said that the savings account is designed to encourage savings among Nigerians.

   Receiving his prize, Duru Francis, winner of the Salary4Life, said, “While opening the account, I never believed I would be rewarded in such an overwhelming manner. I was in my shop when I received the call that I had won the Salary4Life and I was directed to go to my branch for confirmation. 

 I was skeptical about the authenticity of the call until I visited my branch and learnt that it was true. I am very grateful to Diamond Bank for improving my life and I will put the money into my business because building materials trading is a very capital intensive venture.”

      Mbanefo, who emerged winner of the Woman Special Draws prize of “N100,000.00 for 12 months” thanked the bank for making her start the year on a happy note. 

    She said, “I just know that I have won N100,000.00 for every month throughout the year. Right now I have not decided how I want to use the money but I will ensure that I utilize it wisely.”

  It is expected that ten lucky customers will smile home with N1million each, while a customer wins N2million and a star prize winner is rewarded with a Salary4Life prize of N100,000.00 for twenty years.