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New OYSAA DG to check unlawful practices of outdoor advertising


Outdoor advertising.

Outdoor advertising.

The new Director General of the Oyo State Signage and Advertisement Agency (OYSAA) Babs Fagade, has promised to prohibit unlawful placement of signage and practice of outdoor advertising without being duly registered by the Agency in the State. He said this during his first stakeholders’ meeting in Oyo State.

Fagade thanked the stakeholders for their immense support and partnership, which he said was encouraging. According to him “Oyo State deserves the best given its antecedence as Ibadan was the centre of administration of the old Western Region, Nigeria since the days of the British colonial rule.”

He noted that the government led by the energetic and progressive Governor Abiola Ajimobi was determined to take the state to a world-class level with his administration legacy programmes. Adding, “We are resolved to build on the foundation that set up the agency, hence the need to introduce the new logo of Oyo State Signage and Advertisement Agency (OYSAA) to you, our esteemed stakeholders.”

He said the new logo represent their commitment and repositioning for better service, without losing sight of the agency’s responsibilities, which established it by law to regulate and control outdoor advertising practice in the State.

He highlighted the vision and mission of the agency as “being a pace-setter in the regulation and control of the practice of Outdoor Advertising and Signage as well as contributing to the internally generated revenue of Oyo state. Modernize, standardize and regulate the landscape in a beneficial way to Oyo state, it citizens and visitors.” Fagade said that it was apparent that the Oyo environment was not reflecting the vision and mission of the agency.

He said an urgent sanitization exercise was crucial. Adding, “The commencement date would be effective from January 2016 and the initial efforts would focus on fallen or dilapidated billboards, illegal signage/billboards in various parts of the state and poorly positioned billboards/signage.”

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