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OAAN holds exhibition, awards, set to reward creative excellence

By Sunday Aikulola
04 October 2022   |   2:43 am
The Outdoor Advertising Association of Nigeria (OAAN) has concluded plans to hold its first-ever Conference, Exhibition and Awards to redefine how practitioners in the industry are perceived

The Outdoor Advertising Association of Nigeria (OAAN) has concluded plans to hold its first-ever Conference, Exhibition and Awards to redefine how practitioners in the industry are perceived and reward stakeholders in the Nigerian OOH ecosystem for professionalism and creativity.

In a statement by the association’s Publicity Secretary, Tunde Oyekan, the maiden event holds November 23, 2022. The event, which will now replace the OAAN’s yearly poster awards, through which the association celebrates agencies for their poster executions, is conceived to be more encompassing as it will also reward other stakeholders in the home advertising ecosystem. This is to encourage innovation, creativity and professional practice in the industry.

The statement states: “The OAAN Conference also includes an award designed to encourage and stimulate creativity, innovation and overall high quality in planning, production and execution in Nigeria of the home advertising industry.”

The three-in-one event will comprise the morning session, which is the OAAN conference with exhibition stands open to visitors and delegates while the afternoon session will be the launch of a pioneering advertising industry book by the association with the title, Out of Home Advertising Practice in Nigeria. Thereafter, the awards night holds to climax the day.

OAAN’s vision, the statement stressed, is to make the event the biggest and most credible Out-of-Home engagement in Nigeria, on yearly basis.

“We cannot do less, being the only recognised sectoral group for professional and registered practitioners in advertising practising Outdoor advertising in Nigeria, and duly recognised by the Advertising Regulatory Council of Nigeria (ARCON).”

To give the event the required legitimacy in the industry, OAAN has obtained the full endorsement of all the relevant industry sectoral groups: the Advertising Regulatory Council of Nigeria (ARCON), Association of Advertising Agencies of Nigeria (AAAN), Experiential Marketers Association of Nigeria (EXMAN) and Media Independent Practitioners Association of Nigeria (MIPAN).

The sectoral groups have also been given opportunities for full representation on the judging panel and Awards Decision Council.

The theme of the 2022 OAAN Conference, Exhibition and Awards is “OOH At The Edge” while the sub-theme for the conference is “OOH Media Amidst Security, Political and Economic Uncertainties”.

To encourage participation by interested operators in the relevant sectors, OAAN has now formally declared open Entries for the awards. Entries will be received effective October 1 and close on 30, 2022.