Think Big Campiagn… to drive entry into Nigeria’s market

The Country Manager of Ajeast Nigeria, the producer of Big Cola, Mr. Theo Williams has said that its entry into the Nigeria market will be driven by the Think Big Campaign, a communication campaign that will be pan-Nigeria.

According to him, this will include savvy radio commercials, outdoor billboards, in-store promotions and major events, among other efforts. He also said that an aggressive ‘Think BIG’ sampling promotional campaign will be conducted to avail discerning consumers a first-hand experience of the uniquely rich taste of its three flavours besides the campaign would be supported with a more value for less philosophy.

“Our discerning consumers strive for a quality tasting cola drink that they can be proud of with more value for less money spent, which represents who they are and where they are going.” He further said that the brand is made from its unique signature making process that has over the years, won the hearts of many.

Williams said “we are still committed to our goals at AJE Group of producing high quality products for the region. The long awaited entry of BIG Cola, Lemon and Orange is sure to generate waves of excitement in the Nigerian market”. According to him, the company, which is present in more than 32 companies, is a proud supporter of the English FA Cup.

Head of Marketing, Michael Daniels also said “BIG COLA is produced with the consumer in mind, and because we believe they are aspirational, we have developed the ‘Think BIG’ brand just for them. It is a great tasting carbonated soft drink with an equally great heritage”.

National Sales Manager, Abdul Akeem, stated that “BIG COLA is a welcome entrant into the market as it is a really great alternative to other CSD’s in the market. It will indeed open greater business opportunities in the carbonated soft drink beverage sector”.