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A Blast Of Music As Stars Rock Awka

Awka, the capital city of Anambra State came under heavy sound of music recently, as Flavour, alongside other leading music stars, took their turns on stage to perform at a special end of year gig. For fun lovers, who thronged the venue to be part of the groove, it was indeed a perfect yuletide gift.

The show, which was sponsored by Life Continental beer, featured various talented acts, including the likes of Phyno, Chidinma, Obiligbo Brothers and Awilo Longomba, who seems to be enjoying massive followership in Nigeria lately.

Flavour, who began his performance with a rendition of his fan-favorite track Oyi, electrified the stage with his verve and gusto, as he belted hits after hits after hits to the administration of fans. Known for his life gigs, the multi-talented singer was at his ever-impressive best, using the band brilliantly to bring to life some his most iconic songs.

Life Continental Beer, on its part, provided the atmosphere and ambience to match, allowing consumers to treat themselves to the quality tasting beer while enjoying the beautiful music being performed on stage.

The concert marked the end of a sensational 6-day period in which the brand provided the people of the southeast with non-stop entertainment.

A week that started with two “bridge of progress” parties in Anambra and Owerri, on December 26 and 28 respectively, before heading to Awka, Anambra for the Flavour of Africa concert.

Now with an amazing six days of fun and festivities under its belt, consumers of Life Continental Lager Beer in the East are once again reminded of just how much the beer brand is invested in culture and its people.

Speaking after the concert, the Marketing Director, Nigerian Breweries, Plc, Emmanuel Oriakhi, said, “Life Lager is the first beer to be brewed in the southeast of Nigeria. The brand has always been very close to its root and its people. This year we took steps to further deepen this connection. We realize how much it means for the people of Enugu to be able to celebrate the year-end festivities with friends and family and we wanted to be part of that experience for our loyal consumers. We at Life beer also wanted to give them a celebratory experience that will not only resonate with them but also be equally memorable, hence our decision to host the “Bridge of progress parties and sponsor the Flavour of Africa concert. We thank our consumers for consistently choosing Life and we wish every one of them a very happy new year.”

The year 2018 has been a very eventful one for the brand, as it organised various initiatives aimed at celebrating the culture and tradition of southeastern Nigeria. These include the highly acclaimed Hi-life fest, as well the Progress Booster initiative that supported entrepreneurs.

Now with 2018 gone, consumers are eagerly anticipating what the brand has in the package for the New Year. Having confirmed that the Hi-Life Fest will be returning again in 2019, the brand looks set to have another landmark year, hence building on the success of 2018.

Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc., made from the choicest grains, hops and the purest of waters.

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