ABBA Set To Unveil Comeback With Holograms And New Songs
Nearly four decades after disbanding and vowing never to get back together, Swedish superstars ABBA were expected to announce a comeback on Thursday with new songs and performances by holograms called “Abbatars”.
Almost as famous for their over-the-top outfits as their music, the group has notched up over 400 million album sales over 50 years.
They had a string of hits in the 1970s and early 1980s after winning Eurovision in 1974 with “Waterloo”.
Since parting ways in 1982 they have resisted all offers to work together as a foursome.
However, later on Thursday, they are expected to delight fans with news on a fresh collaboration.
The now septuagenarian stars of pop classics such as “Dancing Queen”, “The Winner Takes It All” and “Take a Chance on Me”, said they would make a “historic” announcement at 16:45 GMT.
Details are still under wraps but the group is expected to announce their first new songs since the 1980s, as well as the launch of a new theatrical show in which they will perform as digital avatars or Abbatars.
Last week, the group — Anni-Frid Lyngstad, 75, Agnetha Faltskog, 71, Bjorn Ulvaeus, 76, and Benny Andersson, 74, announced on Twitter: “Thank you for waiting, the journey is about to begin.”
A website called AbbaVoyage.com promises a “historic Livestream” and Universal Music Group, which owns the band’s back catalogue, was set to hold an event at an east London observation tower.
Carl Magnus Palm, who has written several books on the band, told AFP the group will debut at least one new song, appearing as digital avatars using hologram technology.
Abba has recorded at least two new songs, said Palm, while British newspaper The Sun reported the group has recorded a whole album’s worth in a “sensational comeback”.
The Swedish pop icons announced they were returning to the studio in 2018, saying: “We all four felt that, after some 35 years, it could be fun to join forces again and go into the recording studio.”
They have mentioned five new songs, including “I Still Have Faith in You” and “Don’t Shut Me Down”.