adidas Takes Lagos by Storm with New Flagship Store at Victoria Island
adidas, the iconic sportswear brand, has just opened its flagship store in the bustling city of Lagos in Victoria Island and this has left quite a mark on fashion and sports enthusiasts alike.
This new store is not just a place to shop for trendy and high-performance sportswear, but a hub for the community to connect – an experience in itself.
BrandCo’s partnership with adidas has led to the opening of the fourth adidas store in Nigeria, the adidas Lagos Flagship. This store, which is the first of its kind in West Africa, offers an immersive and community-driven shopping experience, featuring exclusive adidas collections.
As soon as you step into the store, you’re greeted with an energetic and lively ambience that immediately sets the tone for the action. The store’s layout is designed to be open and inviting, with sleek modern lines and vibrant colours that reflect the brand’s youthful and dynamic spirit. The walls are adorned with stunning visuals that showcase the latest collections and highlight the brand’s heritage and history.
The store’s look and feel are designed to inspire and motivate people to push themselves further, whether they’re training for a marathon or working out at the gym. Every corner is designed to be interactive and engaging, with state-of-the-art technology and immersive experiences that make shopping for athleisure/sportswear a truly unforgettable experience.
Tosin Oshinowo, a highly acclaimed Nigerian architect, creative entrepreneur, and founder of cmDesign Atelier, was the visionary behind the design concept of the adidas Lagos Flagship store. Oshinowo is renowned for her sustainable, resilient, and elegant designs, and has won many awards both locally and internationally for her work.
The façade of the building takes inspiration from the iconic corrugated roofing of Lagos’ Makoko community, while the design incorporates innovative building materials and energy-efficient systems.
In addition to Tosin’s architectural prowess, local artists Osa-7, Chinelo Ezewudo, Gbolahan Ayoola, and Dennis Osadebe curated immersive and creative installations, providing shoppers with a memorable experience.
The launch of this flagship store was a star-studded affair, with some of the biggest names in the industry in attendance. From HNI’s to football enthusiasts to entertainment icons, everyone was in attendance to celebrate this exciting new addition to the Lagos retail scene. The launch party was a true reflection of the brand’s inclusive and diverse ethos, with people from all walks of life coming together to celebrate their love for sports and fashion. Local sports freestylers also delivered exciting performances that enthralled the guests.
The new adidas flagship store in Lagos is not just a place to buy sportswear, but a destination that celebrates the brand’s heritage, innovation, and commitment to excellence. With its vibrant
and energetic ambience as well as immersive installations, this store is set to become the most sought-after retail experience.
The store is located at 642 Akin Adesola Boulevard, Victoria Island and is open to all walk-in customers.
Don’t just take our word for it, feel free to experience the beauty that is the adidas Flagship.