Beauty  

Kymarle: Transforming beauty industry in grand style

By Guardian Nigeria

11 October 2024   |   4:04 pm

Share on Facebook Share on Twitter Share on WhatsApp Share on Telegram

Rebecca Ruona Olotu, known as Ruona, has taken her passion for makeup artistry and transformed it into Kymarle Beauty, a mobile makeup studio that is revolutionising the beauty industry. Unlike other makeup artists with a physical studio, Rebecca went out of the ordinary as she founded the Kymarle Beauty Mobile Studio, a beauty studio designed…

Rebecca Ruona Olotu, known as Ruona, has taken her passion for makeup artistry and transformed it into Kymarle Beauty, a mobile makeup studio that is revolutionising the beauty industry.

Unlike other makeup artists with a physical studio, Rebecca went out of the ordinary as she founded the Kymarle Beauty Mobile Studio, a beauty studio designed in a mobile truck that offers the benefits of bringing premium services to her clients.

“We’re revolutionising the beauty industry by offering convenience and accessibility while maintaining the highest standards of makeup artistry,” Rebecca explained.

Ruona’s journey began in the halls of Nottingham Trent University in the UK, where she studied law. While she meticulously honed her legal skills, her heart was drawn to a different calling: the world of makeup.

What started as a pastime watching countless YouTube tutorials and experimenting on herself and friends soon blossomed into a serious pursuit.

By 2018, Ruona embraced her creative side, becoming a freelance makeup artist with a mission: to enhance natural beauty using minimal products.

The turning point in her career came when she attended a masterclass in Lagos led by the renowned celebrity makeup artist King Mali Magic. Inspired by Mali’s “Dewy Brown Girl Project,” Ruona began to advocate for the representation of women of colour in the beauty realm, empowering them to celebrate their luminous skin.

Ruona conceptualised the Kymarle Beauty Mobile Studio, a luxurious vanity housed inside a truck.

Launched on June 12, 2022, the innovative service brings a fully equipped beauty studio to clients’ doorsteps, making it perfect for weddings, music video shoots, Nollywood sets, and more.

Ruona’s multifaceted talents extend beyond beauty. After graduating in 2014, she stepped into the music scene with her debut EP and later formed the girl group Rcube with her sister and cousin, both notable performers in Nigeria.

Their vibrant performances at major events like “Industry Night” and “Felabration” solidified their presence in the music industry.

Ruona also pursued a legal career, becoming a qualified lawyer in 2018. She has contributed significantly to the Presidential Amnesty Program, focusing on empowering communities in the Niger Delta region.

Her creativity knows no bounds; in addition to her mobile makeup services, Ruona has ventured into special effects makeup for Halloween events and has provided free makeovers for charity, embodying her commitment to giving back to the community.

“Beauty is not just about how you look, it’s about how you feel and that’s what we aim to deliver with the services we provide,” says Rebecca.