Bisola Takes Centre Stage As Family Feud Premieres
After months of working behind the scene, MTN Nigeria and Nigeria’s foremost production company, Ultima Studios, recently held a grand industry event to mark the premiere of the globally acclaimed game show, ‘Family Feud’. The event had in attendance guests across various media platforms, as well as A-list celebrities such as Tee-Y Mix and Sharon Ooja who all dazzled the red carpet in stunning attires.
The premiere, which was held at the Ultima Studios, Lekki, Lagos, featured exciting games from which guests won cash prizes. To thrill guests of what is to come to television screens across the country from October 7, there was a mock Family Feud episode featuring two families and hosted by the TV show host, Bisola Aiyeola. Guests were left enthralled in their seats as they watched the families battle for the ultimate prize.
Speaking at the event, Ag. Chief Digital Officer, MTN Nigeria, Aisha Umar Mumuni, said, “MTN Nigeria is committed to creating various outlets for the growth and development of Nigerians and that includes entertainment. We prioritize the need to provide families with entertaining content that is wholesome. Family Feud Nigeria does just that, it brings forward the authenticity of Nigerians, starting with the wonderful host, Bisola. We are excited to see Nigerian families win on the show and the various digital games, it is all very thrilling.”
Also speaking, Founder, Chairman/CEO of Ultima Studios, Femi Abidoye-Ayeni, said: “One of our core values is changing lives daily and we want to continue to do that through entertainment.
“After Who Wants To Be A Millionaire, we decided to do a family show where everyone can participate. This show will go on for four quarters, 52 episodes. The highest price a family can will is N5 million.”
On the choice of Bisola Aiyeola as host, he said: “We auditioned over 100 people and we decided that Bisola was the best among all the people. This is a journey that started in 2019 and we have been auditioning ever since and only finalised three months ago.”
Family Feud Nigeria will air on DSTV & GoTV’s Africa Magic Family and Africa Magic Urban – starting October 7, 2022. The broadcast will be extended in 2023 to several terrestrial TV channels, with the NTA Network leading the pack.
MTN subscribers have the opportunity to win cash prizes every day by participating in humorous trivia competitions. MTN customers can send DFF or WFF to 205 to participate, texting their answers to the Family Feud style survey questions to win cash every weekday – Monday to Friday. Over 200 subscribers with the highest points will be rewarded with N10,000 every month.