Commuting Hours Just Got More Exciting For Female Professionals In Lagos
Something new and exciting is about to happen in the transportation space in Lagos city.
Damilola Olokesusi, Forbes 30 under 30, Co-founder and CEO, Shuttlers, has announced her company’s latest SHE-MOVES project, tagged Enhancing Professional Effectiveness for Female Professionals via Bus-pooling.
Shuttlers is a technology-driven transportation company which enables professionals in various organisations to share rides in corporate buses, to and from work. SHE-MOVES (Strengthen Her: Mobilizing Ventures for Social Innovation) is an initiative of Ford Motor Company in partnership with Global Water Challenge (GWC). Shuttlers is launching a new program under this initiative by the same name.
The Shuttlers’ SHE-MOVES project is a female professional’s learning bus-pooling service which seeks to address safety and career skills challenges, two key challenges women face during their daily commute to work.
Traffic congestion has been recognized as an economic and social impediment worldwide because of its detrimental effect on human productivity, air quality and overall quality of life. In Lagos alone, an estimated 8 million people go to work via public transportation each day on the 9,100 roads in Lagos (World Bank, 2009).
Coupled with the traffic congestion in Lagos is the issue of commuter safety. Shuttlers provide safe and well-maintained buses for its clients with 60-80% price reduction when compared to other ride-hailing services.
Shuttlers now wants to take its services a notch higher in empowering female professionals.
The company has completed over 100,000 trips along 200 destinations in several locations within the Lagos metropolis. The CEO of the company, Miss Damilola Olokesusi, said that the result of a survey conducted among its large female clientele showed that they believe the acquisition of certain skills will lead to career growth and provide them with better income (from either their current job roles or personal projects).
Long hours spent travelling to and from work, coupled with other daily household activities, prevent these women from learning more professional skills in their leisure time.
The time spent in Lagos traffic is about to become more productive for career women and female students (such as interns). Studies have shown that women thrive more in communities that allow them to discuss mutual problems faced where they study and work.
Enhancing Professional Effectiveness for Female Professionals via Bus-pooling has put together a process of learning-on-the-shuttles, using online resources and opportunities combined with physical meetings on the buses with mentors and trainers.
The specialized bus pooling service for women will give female interns, entry-level professionals, mid-level professionals and executives access to safe, affordable and convenient transportation while learning soft and digital skills to improve their competitive advantage at their workplaces or areas of influence. The service will run as their existing service which entails creating fixed schedules along routes with high demand. It will also involve making the routes available for booking online, but the first step is to indicate interest for this project is on www.shuttlers.ng/shemoves for only female users who need career mentorship and skills improvement.
The participants will spend a total of 90 minutes learning courses daily like Digital and Data/Technology Skills, Financial Literacy/Management Skills, Soft skills and other courses (available upon special request), during 1 – 4 weeks program periods. There will also be provisions for weekly peer to peer and group mentoring sessions for professionals.
Shuttlers is optimistic that by the end of one year, at least 1000 women will have benefited from this initiative. This benefit will also translate to career development and more leadership roles for women in Lagos State. This is indeed a welcome idea to the city of Lagos.