Rihanna is PUMA’s global brand ambassador for women’s training and serves as a PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections.

Rihanna is fierce, bold, confident, ambitious and one of the most influential women in the world. Her debut video as Creative Director is for the company’s Platinum programme. Rihanna embodies all hat Puma wishes to portray in this ad.

The 30 second video has Rihanna speaking about the reason she trains #NOMATTERWHAT with the soundtrack being her hit song BBHM.

Everything Rihanna has every recorded or done isn’t Platinum, it is priceless. RiRi is also contributing creative director for Stance. She recently directed a campaign for her first sock collection

Watch video below.

https://youtu.be/rA5kkchLo30