Pogossian Luxury Brand House has announced that its premium brand, Jardins d’Arménie – Royal Brandy, has become a Crystal Partner of the 2026 Monte-Carlo Television Festival, marking a new phase in the brand’s expansion in the Principality of Monaco.
Owned by entrepreneur Armen Pogossian, Jardins d’Arménie is produced in Armenia from Voskehat grapes and undergoes a distinctive 35-year multi-stage ageing process. According to the company, the brand combines traditional Armenian craftsmanship with a contemporary presentation, reflecting the country’s cultural and winemaking heritage.
The partnership with the Monte-Carlo Television Festival comes as the brand continues to expand its presence in Monaco. The company says the collaboration reflects a shared interest in culture, creativity and international dialogue while providing an opportunity to introduce Armenian heritage to a wider international audience.
Commenting on the partnership, Armen Pogossian, Co-owner of Pogossian Luxury Brand House, said Monaco has long served as a meeting point for culture and creativity, adding that supporting the festival aligns with the values behind Jardins d’Arménie and contributes to strengthening the brand’s presence in the Principality.
The announcement also coincides with the brand’s collaboration with GCM (Grands Chais Monégasques), through which Jardins d’Arménie is now available in Monaco. According to the company, this development forms part of its strategy to establish long-term relationships with collectors, connoisseurs and hospitality professionals.
The Monte-Carlo Television Festival showcased an incredible lineup of international stars, with some of the most famous faces from film and television gracing the event. Among them were Kurt Russell, Dame Kristin Scott Thomas, Jeffrey Dean Morgan, Lauren Cohan, Lesley Manville, Aldis Hodge, Ester Expósito, John Hannah, David Morrissey, Katherine Kelly Lang, Ricky Whittle, Zeeko Zaki, and many others.
During the festival, a private party became the setting for memorable encounters. Among the distinguished guests, Kevin McKidd and David Boreanaz met with Armen Pogossian, Co-owner of Pogossian Luxury Brand House. These meetings added a particularly memorable Hollywood touch to the festival, highlighting the natural connection between world-class television talent, refined craftsmanship and Armenian heritage.
As part of the festival programme, renowned Armenian chess grandmaster Levon Aronian, who serves as the brand’s ambassador, will attend events in Monaco. The company says his participation reflects its broader commitment to promoting Armenian culture and talent internationally.
To mark the partnership, Jardins d’Arménie will host a private event during the festival, bringing together members of the media, business partners and invited guests for a tasting session and discussions with Armen Pogossian and Levon Aronian.
Founded in 1992, Pogossian Luxury Brand House states that it operates in more than 40 countries, offering a portfolio of luxury products centred on craftsmanship, creativity and heritage.
According to the company, Jardins d’Arménie – Royal Brandy has been available through an exclusive selection of retailers across Europe since September 2025.
