British-Nigerian businessman and social media influencer Igho “Tiny” Ubiribo, popularly known as Denisi or Ego, has died after a penis enlargement procedure in Thailand was linked to a fatal pulmonary embolism.

The 43-year-old underwent the cosmetic treatment at an unnamed clinic in Bangkok in March, where about 40 millilitres of hyaluronic acid and lidocaine were injected into his penis, according to evidence presented at an inquest at Inner West London Coroners’ Court.

Ubiribo was on a luxury holiday in Thailand with his wife, Danielle Simba Allen, when the procedure was carried out.

Afterwards, the couple reportedly went for a massage. It was there that Ubiribo began complaining of chest pain before collapsing twice.

An ambulance took him to Sukhumvit Hospital, where he was initially conscious and able to respond to questions. His wife informed doctors about the recent filler injection, but Ubiribo lost consciousness before a recommended CT scan could be completed.

Doctors diagnosed a pulmonary embolism, a potentially life-threatening blockage of blood flow in the lungs, and moved him to intensive care.

Medical personnel reportedly performed CPR for more than 100 minutes, but Ubiribo died in the early hours of March 6.

A postmortem examination in the United Kingdom later found cellular material in his lungs consistent with the hyaluronic acid used during the procedure.

At the inquest, coroner Jean Harkin concluded that the cosmetic treatment had caused the pulmonary embolism that led to Ubiribo’s death.

Ubiribo, who had about 185,000 followers on Instagram, was known for documenting an extravagant lifestyle. He owned properties in Los Angeles and London and married fashion designer and socialite Danielle Simba Allen in a lavish ceremony in Zimbabwe in 2022.