Lagos state partners filmhouse on one Lagos project
One Lagos, the tourism master brand of Lagos State Government has entered into a strategic alliance with Filmhouse, an outfit that covers cinema and film policy development in the country. By this alliance, Filmhouse is now an official media and distribution partner for all One Lagos content and events.
Kene Mkparu, CEO of Filmhouse, said: “I am excited to partner with Lagos State through the project, our cinema business kicked off in Lagos and Lagos remains one of our most important markets. It has been very exciting learning all about the brand platform and we are strong believers in the power of narrative; this is why we are not only involved in the production, distribution and exhibition of movies, but also focused on presenting city landmarks and architectural structures that add to the tourism capital of our locations.
“The project’s partnership is a significant and important cultural alliance to us and heralds Filmhouse’s launch of the first IMAX cinema in West Africa, here in Lekki Lagos. This would be a one-of-a-kind tourism offering in Lagos (akin to Disneyworld in Orlando, Florida) and would also significantly add colours to the Lagos skyline as a unique city landmark. We are excited to work with One Lagos, as media and content partner, and we are also very keen to enable school kids and others to enjoy our educational experiences at the IMAX complex,” he said.
He disclosed that IMAX education movies are designed to educate, enlighten and entertain. IMAX documentaries allow viewers to experience new worlds in larger-than-life scope details.
“IMAX can also provide comprehensive supplemental materials for teachers, allowing the learning to continue beyond the cinema. We are also looking forward to developing projects alongside One Lagos, especially in the realm of community and event cinemas to support live events of One Lagos and make it available through our cinemas to audiences all over Nigeria.
“The Ministry of Tourism Arts and Culture is here to support all creative endeavours and I look forward to deeper engagements with the entire Nollywood community. We must come together to take Lagos to its rightful position in the world league of film producing cities. It is in this environment that creative mind can compete fairly for international award. Together we are able to create more opportunities with the results having positive impacts on the economy,” he said.