Filmhouse Cinemas Opens West Africa’s First MX4D Cinema
Nigeria’s premiere entertainment company, Filmhouse Cinemas, has opened a cinema multiplex at Landmark Village, Victoria Island, Lagos.
A striking feature of the new cinema is an MX4D theatre, the first in West Africa.
The development was first reported in July 2018, when the company signed an agreement with American cine-tech giants MediaMation, creators of MX4D technology.
The 319-seat multiplex also features four Real 2D screens, a bar, and The Cube, a luxurious screening room with private dining and a children’s play area.
Guests have the option of purchasing their tickets from self-service kiosks at the entrance or being served in the foyer. The cinema is the fourth location in Lagos and the eleventh in Nigeria.
Filmhouse Group CEO, Mr. Kene Okwuosa is excited about the opening;
“We continue to innovate in an effort to provide more choice and enhanced viewing for our guests. Coca-Cola MX4D allows viewers to not just see the movie in 3D, but to feel as if they are part of the action, experiencing the weather, smells and motion in exciting sequences.”
Filmhouse Landmark offers guests a movie-going experience like no other with fully-reclining leather seats in 5 auditoriums (1 Coca-Cola MX4D screen, 4 Premium screens) each complete with cutting edge sound and high-definition projection technology.
An upscale lounge-style lobby space anchors the entry space, complete with a gourmet concession area and seating options for guests to relax before or after their movie.
The MX4D® technology offers guests a unique experience – they are immersed in the on-screen action like never before.
The newest evolution in the 4D cinema experience provides a totally immersive environment, where the viewers can ‘feel’ the action on the screen and ‘be part of the movie’ from the built-in motion and effects in the seats and theatre walls and enhance the movie experience.
The theatre seats will move in sync with the movie action and special EFX generators in the cinema, allowing one to ‘feel’ the movie’s motion, jolts, pokes, wind, water, and even scents and odors. The in-seat features like neck-tickler, back poker, air blast, water blast, seat popper, rumbler, leg-tickler etc. along with the theatre’s atmospheric interventions like snow, fog, rain, bubbles, strobe, and scent will leave the audience enthralled and spellbound with the flawlessly synchronized timing of each effect.
The new Landmark site is Filmhouse’s most luxurious site yet, On 11th November, the cinema ran a test of the Coco-Cola MX4D theatre which was well attended by guests who watched the movie “Terminator; Dark Fate”. There certainly is plenty of action in Terminator: Dark Fate, solidifying it as a perfect movie to experience in MX4D movie.
In attendance at the launch was Sasha P, Toni Tones, Bisola Aiyeola, Frank Donga, Akah Nnani, Peju Adewusi and more.
Sasha P :
“It was an amazing experience, loved how it felt like being at the cinema and amusement park at the same time.
Definitely my new favourite!”
Filmhouse Landmark testing was proudly supported by Belaire Rose, Auroe and Cocacola.
The audience at the launch had this to say:
“Wow, Filmhouse have outdone themselves with this one, the space is so amazing, real luxury!! The theatre itself is so beautiful. The service and the ambiance are perfect! And the reclining seats are the best I’ve ever sat in”.
Filmhouse currently operates across 6 states in Nigeria through 45 screens at 10 multiplexes. The brand is currently working on more sites, with more cinemas more in the pipeline.