Beverage and soft drink producers, Coca Cola Nigeria Limited has launched a new product called Coca Cola Wozzaah Limited Edition Flavour.
[ad]
The company said the new product is an infusion of the African and Nigerian culture in particular.

The company’s Director, Frontline Marketing, Soji Omoigui while speaking at the official launch of the product in Port Harcourt, Rivers State capital, said the product is an innovation of the company intended to meet the needs of the younger generation of consumers otherwise known as the Gen Z consumers.

“Coca Cola Wozzaah is a product that’s inspired by the African and Nigerian culture and what we’ve done is that we are bringing it to the Nigerian market, it’s a limited edition product, we are unleashing the taste of Africa and we are doing this through Coca Cola Wozzaah.
[ad]
“It’s our innovation to the commitment to excite our genz consumers. This is why we have launched Coca Cola Wozzaah Limited Flavour for a specific time in the market,” she said.

Omoigui stated that the product has been launched in South Africa before coming to Nigeria, saying, “it is an exciting and great tasting product.”

On his part, The Director, Field Sales, Nigeria Bottling Company Limited, Noble Ihezie, said the product is one of the innovations of the company to keep in touch with the needs of its customers.

He said: “We are not introducing a new beverage, we are inviting you to embark on a flavour journey inspired by diverse culture of Nigeria and Africa,” adding, “Coca Cola Wozzaah is a testament of our commitment to innovate and connect with our customers/ consumers in meaningful ways”.

Ihezie commended the efforts of the company’s partners and stakeholders towards the launch of the product.
[ad]