Jay Z’s “Family Feud” Video Is Star-Studded
Yesterday, @Tidal showed us a 30-second glimpse of the Family Feud anticipated video. While the video got everyone’s attention because of Jay-Z’s church confession and the appearance of Beyonce and his daughter, Blue Ivy, it turns out that, that is a part of the storyline.
The full video is actually an eight-minute video mix of infidelity, murder, and political unrest.
Accoridng to the director, Ava DuVernay,
The first scene focuses on errors. All families hurt each other. Mistakes are made. Expectations unmet. Jealousies fester. Dramatizing that energy are @michaelb4jordan, @thandienewton + @_Trevante_. Some behind the scenes snaps of their gorgeousness… pic.twitter.com/fmctKrJfO8
— Ava DuVernay (@ava) December 29, 2017
Beyonce and daughter, Blue Ivy’s scene come last and they are not the only celebrities in the video. The video stars Kelechi Watson, Thandie Newton, Michael B. Jordan, Jessica Chastain, Omari Hardwick, David Oyelowo and America Ferrera.
The futuristic video starts with the year 2444, and dates back to 2018 where we see the scene of Jay Z walking into the church to confess his sins.