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Johnnie Walker Opens Global Visitor Experience In Scotland

By Guardian Nigeria
09 November 2021   |   11:11 am
Johnnie Walker, the world’s best-selling Scotch whisky, has officially opened Johnnie Walker Princes Street, a stunning multi-sensory visitor experience nested in the heart of Scotland’s capital city.

Johnnie Walker, the world’s best-selling Scotch whisky, has officially opened Johnnie Walker Princes Street, a stunning multi-sensory visitor experience nested in the heart of Scotland’s capital city.

Four and a half years in the making, Johnnie Walker Princes Street a multi-million-pound attraction, is the largest single investment programme of its kind in Scotch whisky tourism. The experience is crowned by world-class rooftop bars, a terrace with breath-taking views of the Edinburgh skyline, an Explorers’ Bothy whisky bar stocked with 150 different whiskies, and the 1820 cocktail bar where drinks are paired with a carefully curated Michelin standard menu sourced from the four corners of Scotland.

Princes Street uses innovative technology to reimagine the traditional whisky tour experience. With more than 800 flavour combinations available in innovative dispensation systems, one person could visit Johnnie Walker Princes Street every day for more than two years and not have the same experience twice.

In a 90-minute tour, visitors will have their personal flavour preferences mapped with drinks tailored to their palate, while they learn about the fascinating 200-year-old Johnnie Walker history brought to life by actors.

Johnnie Walker Princes Street opened its doors to the public in early September, to showcase the magic of Scotch whisky to new generations of consumers from around the world.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and our performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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