Kim Kardashian Sues Copy Cat Brand For Replicating Her Looks

Reality tv star Kim Kardashian is taking a ‘copy cat’ fast fashion brand to court for ripping off her looks and inappropriately using her likeness.

According to The Hollywood Reporter, Kim Kardashian has filed a lawsuit against online retailer Missguided USA for allegedly using her image to sell designer “knock-offs.” The suit reportedly includes side-by-side images of Kardashian’s outfits and the alleged replicas featured on Missguided’s website and social media pages.

Kim Kardashian instagram post and Misguided’s response, Photo: Diet Prada

Kardashian argues that Missguided’s continued use of her trademarked name and her likeness is leading consumers to believe she works for the brand. She is reportedly seeking at least $10 million in damages as well as an injunction to stop Missguided from continuing to use her name, image, and likeness.

Kim Kardashian next to a model in a replica of her dress

News of the lawsuit arrives just a day after Kardashian called out brands for selling replicas of her designer outfits.

“It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas,” she tweeted. “I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.”