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‘COVID-19 Has Redirected My Focus To Online Branding’

Nigeria’s fast-rising R&B artiste, Femi Brite Giwa, popularly known as Brite Benson, is channeling his music energy towards the right direction in this post-COVID-19 period, as he joins the bandwagon of musicians using new media to promote their creativity.

The Delta State-born artiste, who sees opportunity in every phase in life, has told newsmen in Lagos that although the pandemic and lockdown deepened the economy, he has redirected his focus on proper online branding.


“It has been a little hard, but we’re still pushing. This COVID time has redirected my focus on proper online branding and gave me a platform to rebrand well before coming out with another song,” he expressed brightly.

Part of the challenges he encountered included financial losses after all clubs were shut down and a lot of shows called off.

Consequently, Brite got stuck in his residence. There were no shows. No travels around the world to evangelise his musical gospel that flags love.

Although he has plans to burst speakers across the globe with his new music, the artiste shares some hints on his last song, Ikebe. He is signed under LAAYLOW Entertainment llc.

For Brite, an entrepreneur and solution architect-engineer, his next music will be mind-blowing, intriguing, and soulful.


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