Nigerian artistes record 11 million streaming hours, earn N58b in 2024 —Spotify

Beyond the cultural impact the Nigerian music industry has on the global music scene, artistes from the country have continued to smile to the bank.

Last year, artistes in Nigeria made N58 billion, recording 11 million listening hours.

This was made known by the Spotify team in its yearly ‘Loud & Clear’ announcement, an event that shares data on Spotify’s royalty payments and breaks down the global streaming economy.

The amount made doubled the figure from 2023 and was five times greater than in 2022. This staggering figure headlines Spotify’s 2024 ‘Loud & Clear’ report, released today.

The report also reveals that the number of Nigerian artistes generating N10 million in royalties from Spotify has more than doubled since 2023 and more than tripled compared to 2022 figures, underscoring the explosive commercial growth of Nigerian music globally.

Speaking in Victoria Island, Lagos, Managing Director of Spotify’s Sub-Saharan Africa, Jocelyne Muhutu-Remy, said, “We remain committed to empowering Nigerian artists to earn from their art whilst maintaining transparency with artists and stakeholders.

“The incredible growth of Nigerian music, both locally and globally, is a testament to the talent and creativity within Nigeria, and we are proud to support its continued rise.”

The key financial highlights from the 2024 report indicate that Nigerian artistes were discovered by first-time listeners over one billion times on Spotify in 2024.

More than 1,900 Nigerian artistes were added to Spotify editorial playlists—33% more than in 2023.

A significant portion of the N58 billion in royalties earned by Nigerian artistes came from listeners outside Nigeria.
The report also highlights the broader cultural impact of Nigerian music, with global listeners, on average, spending over 11 million hours streaming Nigerian artistes.

Users have also created approximately 250 million playlists featuring Nigerian artistes worldwide.

Nigerian artistes have seen a 49% export growth over the past three years.
Local consumption of Nigerian content has grown 206% year-over-year, with a remarkable 782% increase over the past three years.

This unprecedented financial success reflects the dynamic creativity emerging from Nigeria’s music scene and signals Spotify’s ongoing commitment to supporting artistic talent across the region.