Pharrell Williams’ New Song “100 Years” Will Be Released In 2117 Only #IfWeCare
LOUIS XIII Cognac, earlier this month, premiered 100 Years – The Song We’ll Only Hear If We Care, which is a unique musical composition created by Pharrell Williams.
The song will only be released in 2117 on one condition: if the environment remains stable.
The exclusive track was recorded onto a record made of clay from the chalky soil of the Cognac region. It was then stored in the cellar of LOUIS XIII in a state-of-the-art safe specially designed by Fichet-Bauche and is only destructible when submerged in water.
If sea levels continue to rise at such an alarming rate due to climate change, scientists project that in 100 years, a significant portion of the world’s land might be underwater.
The only way to guarantee this original piece of music will be heard again in 2117, a century from now, is if we address the tragic consequences of global warming – if we do not change our way of living, future generations will never be able to hear this song. 100 Years by Pharrell Williams will be out in 2117, but only “if we care”.
A shared dedication to environmental issues was why LOUIS XIII partnered with Pharrell on this innovative project. Pharrell has long been passionate about preserving our environment and how important human action is to addressing climate change.
The original song is a creative expression of the delicate relationship between nature and time, and the effect humans have on their environment. Each decanter of LOUIS XIII represents the life achievement of generations of cellar masters, so LOUIS XIII must always think a century ahead.
100 Years premiered during a private listening party in Shanghai, where Pharrell presented the song one time only. The one hundred lucky guests in attendance were not allowed to record the once-in-a-lifetime experience, so the song remains a secret for the next century. LOUIS XIII and Pharrell aimed to inspire these guests to take action and motivate others to get involved in the international effort to curb global warming.
In 2015, LOUIS XIII partnered with renowned actor and creative visionary John Malkovich to create 100 Years: The Movie You Will Never See, a thought-provoking artistic work that explores the relationship of past, present, and future.
Scroll through more pictures from the premiere below: