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NBA Meets Art… A Celebration Of Nigerian Culture, Basketball

By Maria Diamond
30 November 2022   |   9:52 am
It was a celebration of great minds recently as the National Basketball Association (NBA) Africa hosted its inaugural event tagged ‘NBA Meet Art’. It was red carpet event where stakeholders and industry leaders gathered for the wedlock of sports and arts, while also celebrating Nigeria's art and culture through the lens of NBA. The event,…

It was a celebration of great minds recently as the National Basketball Association (NBA) Africa hosted its inaugural event tagged ‘NBA Meet Art’. It was red carpet event where stakeholders and industry leaders gathered for the wedlock of sports and arts, while also celebrating Nigeria’s art and culture through the lens of NBA.

The event, which held at The Wings Towers in Victoria Island, Lagos, had in attendance high net worth guests was graced by both local and international stakeholders in the industry such as NBA Deputy Commissioner and Chief Operating Officer, Mark Tatum, NBA Africa Strategic Investor, Tunde Folawiyo, NBA Africa CEO, Victor Williams, NBA Africa Vice President and Country Head for Nigeria, Gbemisola Abudu, Basketball Africa League President, Amadou Gallo, Toronto Raptor President, Masdai Ujiri, 2011 NBA Champion, Ian Mahinmi, Former NBA Agent and AFA Sports Founder, Ugo Udezue.

Also present at the event were Basketball Africa League (BAL) leadership and investors, former NBA players, basketball stakeholders, artists and Nigerian business leaders.

Whilst identifying the relationship between sports and arts, the event featured a photo exhibition by Nigerian artist Logo.

The show saw displaying a breathtaking portrayal of Lagos, the cultural and economic hub of Nigeria, in black and white.

Tatum, who was visiting Nigeria for the first time, while giving a background to the coming of NBA Nigeria, noted that the Nigerian market is a huge player in the industry.

He said: “NBA has become a leading sport lifestyle globally and this is why we opened an office in Nigeria to expand activities and aid the growth of basketball in the continent. The Nigerian market is important because Nigeria and its people are pacesetters. For the NBA to succeed in the continent, they have to succeed in Nigeria.”

In her remarks, Abudu said: “NBA’s influence extends beyond the lines of the court, in which basketball is a way of life and a cultural trendsetter across several pillars of culture. The NBA meets Art dinner and photographic exhibition is an opportunity for us to speak to our fan base in a language that resonates with them.

The event, which was the first of its kind, was curated to celebrate basketball through the lens of the rich heritage and vibrant culture of Nigeria. We look forward to creating moments like this, which highlight the unique intersection between NBA and our illustrious Nigerian culture.”

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