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Rihanna’s Savage & Fenty Lingerie Now Worth $1 Billion

Rihanna’s Savage & Fenty Lingerie Now Worth $1 Billion

It is a beautiful day for Rihanna as her business which is two years old now has a total worth of a billion dollars. This comes after news that she will be putting the business on hold.

Fashion, culture, and private equity have collided with Rihanna’s successful Savage x Fenty hitting another major milestone by raising its $115 million Series B funding round, at a $1 billion valuation.

Private equity firm L Catterton, in which LVMH has a stake in helped the brand secure this bag for its upcoming retail expansion, and to funnel it into a line of athletic wear.

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Rihanna’s umbrella (ella, ella) of product lines under her Fenty brand have been extremely successful, with her lingerie brand sitting squarely at the center of business and culture in the $13.1 billion U.S. women’s underwear sector, leaving Savage x Fenty partner LVMH to completely lean in on her diverse business model according to Forbes.

The lingerie brand posted revenue growth of more than 200% last year, and “increased its active VIP member base by more than 150%,” according to a statement from the company.

It is reported by Forbes that Savage x Fenty is in a position to be the global lingerie market leader by 2025, the same year that women’s activewear is expected to reach a $216.9 billion value.

Rihanna’s brand has proven that diversity and inclusion in sizing, access, and marketing can lead to an even greater goal, equity in feeling sexy.

Savage x Fenty has raised $185 million to date, and prior to the new funding, Forbes estimated Rihanna’s stake to be worth about $80 million, that number has only increased now.

Return investors such as Jay-Z’s Marcy Venture Partners, Avenir Growth Capital, TriplePoint Ventures, along with new investors including Sunley House Capital, part of Advent International participated in this round.

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