James Akinyemi has carved a unique path from the hallowed tailors of London’s Savile Row to dressing heads of state and global icons. In this exclusive Q&A with Guardian Life Magazine’s editor, Chidirim Ndeche, he reveals the principles, experiences, and inspirations that have defined his uncompromising approach to men’s fashion styling.
Can you walk me through your journey into men’s fashion styling? What drew you initially to this niche?
My journey began on Savile Row. No street in the world boasts such a rich sartorial heritage. The expertise and craftsmanship are unmatched, recognised by countless icons over the years, including Sir Winston Churchill, Lord Nelson, and Prince Philip.
I studied personal styling in women’s wear at the London Fashion School, UAL. After completing the programme, I sought a platform in men’s wear to systematically build a profiled clientele in corporate styling and image consulting, so I applied for a styling job on Savile Row, the premier street for tailoring.
What core principles guide your decisions when styling a client in a suit for the first time?
I focus on understanding a client’s needs, preferences, and body type to create a well-fitting and stylish outfit. This means precise tailoring, thoughtful fabric and colour choices, and meticulous attention to detail.
When styling dignitaries for a British Royal event, how do you help them balance protocol with their unique personalities and positions?
I have been privileged to style clients for royal occasions including attendees at the Royal Wedding and fitting the King of Qatar in a classic navy suit for his meeting with King Charles III of the United Kingdom. The Qatari King later invited me to a private event in the grand ballroom at the London Hilton on Park Lane for the Qatar National Day.
I also dressed Nana Akufo-Addo, the former President of Ghana, in a classic charcoal lounge suit for the coronation of Their Majesties King Charles III and Queen Camilla, which took place at Westminster Abbey.
I also curated a morning dress styling and fitting for Rohitha Bogollagama, High Commissioner of the Democratic Socialist Republic of Sri Lanka, for his official meeting with Charles III, King of the United Kingdom at Buckingham Palace, the Royal Residence in London and the Administrative Headquarters of the Monarch of the United Kingdom.
How does your approach differ when styling an artist like Skepta, who is known for pushing boundaries, versus a more traditional client?
With Skepta, I maintain classic tailoring, whether it’s a double-breasted pinstripe or head-to-toe printed suit. He often incorporates a touch of fun through accessories. For Skepta’s Tribal Mark movie premiere, I dressed him and his team in classic black tuxedos. The theme was James Bond, so the approach is similar to that of a traditional client because Skepta’s personal style blends streetwear, luxury, and a touch of boldness.
The Tony Montana collaboration was a stylised theme to present the Tony Montana fur coat, pinstripe suit, and a classic white tuxedo to blend a smart look with white trousers. Another time, for an evening with BAFTA and British Vogue, I was able to incorporate streetwear-inspired fashion choices and create a signature look for Skepta.
How should men adapt their look to formal, business-casual, and weekend settings?
Men should understand the nuances of these styles. Formal attire typically requires a suit, dress shirt, tie, and dress shoes. Business casual allows for a more relaxed approach, like a blazer and chinos with loafers. Weekend wear can be more relaxed with options like a polo shirt, jeans, and sneakers.
Many men shy away from bold prints. What tips would you give for introducing colour and patterns with confidence?
Begin with accessories like socks or ties. Balance bold colours with neutral clothing, such as a bright shirt with a neutral jacket. Consider highlighting a non-dominant colour from a print to create an interesting combination.
Which recent shift in men’s fashion excites you most and where do you see things heading in the next two years?
One of the most exciting recent shifts in men’s fashion is the continued focus on individuality and self-expression, particularly through the integration of high-end luxury pieces into everyday casual looks. This trend, combined with the resurgence of preppy and sporty styles, points to a future where men’s fashion will be increasingly about comfort, versatility, and personal style.
What one piece of advice would you give someone just starting out in men’s fashion styling?
Prioritise fit over everything else. A well-fitting garment, regardless of its brand or style, will always look better and make a more impactful statement than a poorly fitting one.
Also, make tailoring your friend. If you find a piece you love and it doesn’t fit right, consider having it tailored. Start with the basics—navy suit, white shirt, chinos pants. Focus on building a foundation of well-fitting, versatile staples before incorporating trendy pieces or accessories.
