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Davido And Orange Culture To Release Exclusive Selfridges Collection

By Chidirim Ndeche 09 September 2017   |   8:20 am

Music meets fashion as bespoke fashion brand Orange Culture headed by Lagos Fashion and Design Week Young Designer alumni Adebayo Oke-Lawal and Award-winning musician Davido are set to release a capsule collection featuring pieces inspired by Davido’s hit song, If.

The exclusive collection is part of the Selfridges’ Music Matters at Selfridges campaign.

This season at Style House Files, as Heineken Lagos Fashion and Design Week approaches, we are delving deeper into fashion and music collaborations with the birth of “Music X Fashion”. — With support from the Nigerian Export Promotion Council (NEPC), on the 12th of September 2017 in London, Selfridges in collaboration with @StyleHouseFiles will debut a capsule collection by one of Africa’s greatest music exports, @DavidoOfficial , and @OrangeCultureNG, a LFDW Young Designer alumni and LVMH Award finalist at its High End Department Store as part of the @TheOfficialSelfridges new season “Music Matters at Selfridges” campaign. — The capsule collection will feature pieces inspired by Davido’s hit song, IF! with the focus to create easy, ready-to-wear pieces that will be loved by fans of Selfridges, Davido and of-course Orange Culture. Davido x Orange Culture will debut in Selfridges, London on the 12th of September 2017. — #HEINEKENLFDW17 #SELFRIDGES #MUSICMATTERSatSelfridges #STYLEHOUSEFILES #DAVIDO #ORANGECULTURE #NEPC

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The aim of creating this collection is to create easy, ready-to-wear pieces that will appeal to fans of Selfridges, Davido and Orange Culture.

It was announced by fashion media agency, Style House Files on Instagram.

The Davido and Orange Culture collection will debut in Selfridges, London on the 12th of September 2017 and we are excited to see how it will go.

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