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The Need For The Greater Adoption Of Clean Beauty Brands

By Joycee Awosika
11 September 2022   |   1:24 pm
The rise of the buzzword “organic” became prevalent in the early 2000s. It initially started with the idea of consumers feeling a need to change food choices and introduce organic options to live a healthier lifestyle. The rise of organic living was primarily driven by a place of fear. People were worried about the chemicals in their…

The rise of the buzzword “organic” became prevalent in the early 2000s. It initially started with the idea of consumers feeling a need to change food choices and introduce organic options to live a healthier lifestyle.

The rise of organic living was primarily driven by a place of fear. People were worried about the chemicals in their food, artificial ingredients, how crops were grown and the meat was modified. As such, they began to look for healthier ways of living, leading to an adoption of a more organic lifestyle. Over the years, we’ve seen organic methods introduced in various industries and sectors, especially the beauty and wellness sector.

It is important to note that organic has a different connotation to all – natural or clean and is often mixed up and interchanged. Both options are fantastic methods to consider when purchasing beauty and wellness products. Organic speaks to a product being organic in all its processes, from inception through the value chain. This includes the ingredients without pesticides, no fertilizers, no GMOs, and no parabens or sulfates. These are all part of how organic products are grown, whereas all-natural ingredients or all-natural skincare are derived from plants, minerals, or animal by-products, but are not necessarily organic.

7 years ago, the ORÍKÌ product range was founded on the principle of all-natural farm to skin potent products. There was a glaring gap in the market, with an absence of safe and natural products for skincare and personal grooming. Over the years, as seen in the West, we have also seen a rise in people being more particular about ingredient choices and product formulations, but we have a long way to go in Nigeria. Beauty brands have caught on, and many brands have created products that are all-natural, organic, or clean.

In Africa and Nigeria, we are still in the early stages of pushing this agenda. Brands exist in the clean beauty space. However, we are sitting on a bedrock of natural ingredients that have been largely untapped. Ingredients beneficial for skin and a gap in the market of a plethora of brands are pushing this agenda. That is where the ORÍKÌ Farm to Skin product range comes in. We are on a mission to leave a piece of Africa with beauty consumers around the world, exposing the plethora of potent and effective natural ingredients abundant here.

Consumers have become afraid of the contents of beauty products because, over the years, it has been discovered that some companies have utilised chemicals such as formaldehyde, and controversial preservatives in formulations. 

As a consumer, it is better to be safe than to be sorry and to purchase from brands that have been proven to have natural ingredients and have been proven to be clean. We have seen many brands who have made false claims, and so it can be very difficult to know and manoeuvre and decipher who’s real and who is not, however it starts with being able to read an ingredient label to know what is natural and clean and what isn’t. 

The greater adoption of organic and all-natural in the beauty sector is the responsibility of the brands and the consumers. One thing is for certain, adopting a healthier lifestyle by being mindful of the ingredients in beauty and wellness products is a must. It’s worth looking after your skin, as you’ll wear it every day for the rest of your life.

ABOUT

Joycee Awosika, Founder of ORÍKÌ Group