Sunday, 2nd October 2022
<To guardian.ng
Search
Breaking News:

Tommy Jeans Launches Brand Campaign With Nigerian Musician Tems

By Chinelo Eze
06 September 2022   |   10:28 am
PVH Corp.-owned Tommy Hilfiger will debut its autumn Tommy Jeans advertising campaign with Tems, a 27-year-old singer, songwriter, and producer. Tems, who was born in Lagos, Nigeria, is the star of the advertising film with assistance from Lady Donli, Dami Oniru, and the skating group Wafflesncream. The company will be able to engage with new…

Tems

PVH Corp.-owned Tommy Hilfiger will debut its autumn Tommy Jeans advertising campaign with Tems, a 27-year-old singer, songwriter, and producer.

Tems, who was born in Lagos, Nigeria, is the star of the advertising film with assistance from Lady Donli, Dami Oniru, and the skating group Wafflesncream.
The company will be able to engage with new audiences worldwide thanks to Alte, a subculture and creative hub.

The video was coordinated by Nigerian diaspora part Akinola Davies Jr. what’s more, captured by Harlem-based Joshua Woods.

Tems said about this partnership, “Being a part of this campaign feels exciting, especially since more people will be introduced to Lagos and the alternative scenes and communities that are thriving there. Not only do these communities invite you to strive for greatness, to go harder and to push further — but it helps evolve you as a creative, which in turn has played a key factor in me becoming the artist that I am today.”

The original Tommy Collection, which was motivated by the blending of hip-hop, skate, and prep culture in the 1990s, is highlighted in the campaign. The collection for men, women, and people of all genders incorporates recognisable silhouettes into staples of modern streetwear. The Alaska puffer jacket, which has an oversized fit, detachable sleeves, and a monogram print, is a standout piece.

Tommy Collection will only be offered at a pre-launch pop-up in the brand-new HBX store by Hypebeast in New York. From Tuesday through September 11th, the pop-up will be open and feature the Tommy Collection by Tommy Jeans line as well as unique artwork by LAAMS. Along with being offered on Tommy.com and in a few select Tommy Jeans locations across the world, it will also be available at partners including End Clothing, BSTN, and One Block Down.