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Watch: Ty Dolla Sign and J. Cole Release Emotional Visuals for “Purple Emoji”

Ty Dolla Sign and J. Cole have released the official video for “Purple Emoji.” The video goes in a different direction than the typical rap video and instead focuses on a diverse group of couples living in Brooklyn, New York.


We see shots of Ty Dolla and Cole standing in front of blue and pink backdrops, as they stare into the camera and deliver their verses.

The video paints a picture of the “real ones” and “Day 1s”, the ones that stayed true from the beginning, always believing and supporting. The video reflects real couples, real friends, real siblings and the tiniest of actions of intimacy they share.

Watch “Purple Emoji” via YouTube below;

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