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Wavy The Creator: The Retro Creative

Jennifer Ejoke who is best known as Wavy The Creator has such a unique sound that it’s impossible to forget it the minute you get a taste. Beyond the music, she has carved a niche for herself in various creative areas which include photography, being Olamide’s personal photographer for shows like the One Africa Fest in Houston under the name Wavy Film, filmmaking, visual arts and fashion—owning her own clothing line called AZIF. In all of these projects, her unique personality bleeds through in the form of retro hippie vibes and vibrant colours.

Photo credit TSE


Guardian Life caught up with her to speak about her life and art.

Can you tell us a bit about yourself and background?

I was born in Nigeria and lived here till we moved to Kansas City, Missouri. I found myself in Houston for college and work where I explored my skills and talents. Through that, I have been able to travel to different states, countries and back home to Lagos, Nigeria.

How has the Nigerian music industry been treating you so far?

It’s been pretty lit. I started music almost a year ago and transitioning from filming and photography into music was easier and swifter than I thought. This was especially because I was new—not just to the scene but to Nigeria as a whole. In almost a year, I went from not owning a Soundcloud to over 1300 followers. Social media followers have grown also. There are a few challenges but those only allow you to improve.

Photo credit Studio Fresco

What is your creative process like when making music?

I get asked this a lot, but there really isn’t a process. This is because music is art and art a form of expression, so I allow the vibes lead me.

Watching the video for your single H.I.G.H, you drew a lot of influences to the 80’s Disco/New Wave era. Does the music and culture of this era play any role in life as an artist?

Definitely. You know to make the future we have to go back in time to understand the past. Everything is connected.

You have a unique sense of style that makes you stand out every time you walk in a room. Where do you draw your inspiration from?

(laughs) My best inspiration is drawn from myself and how I feel that day.


What projects are you working on at the moment?

I’m working on two projects right now: one with another artist and a solo project. They should be out soon.

Tell us a fun fact about you that most people do not know.

(smirks) I believe I have the best shaku shaku.

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