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What You Need To Know About The Black And White Challenge Accepted Trend

In the past 24 hours, you must have noticed how women have been posting black and white pictures, with messages encouraging women. It is beautiful to see, days dedicated to women to send messages to each other with the sole aim of encouraging each other.

The #challengeaccepted trend is meant for women empowerment, for women to appreciate each other and encourage each other. Celebrities like Gabrielle Union, Kristen Bell, and Kerry Washington, Genevieve Nnaji, Tiwa Savage have accepted the “challenge.” There’s no obvious social justice bent here other than to encourage women to share photos of themselves where they feel confident.


Here is how it works; when posting the photo, people have been using one of the following hashtags: #challengeaccepted, #womensupportingwomen, or #blackandwhitechallenge. Then, they shout out the woman who nominated them to participate, share a message of female empowerment, and nominate other people either in the caption or via DM.

According to the New York Times, more than 3 million people had used #challengeaccepted on their posts so far.

Looking into the origin of this challenge, the Times says the first post to emerge from the current spike in #challengeaccepted was a post by Brazilian journalist Ana Paula Padrão more than a week ago.

However, in a tweet by Tariro Mzezewa, a Times travel reporter, she said:

The Turkish hashtags about domestic violence and femicide were dropped as the challenge went viral. The images were for women to bond “but MORE importantly that we know that we can be the next trending image and hashtag.” – @zeycan_rochelle. The original accompanying hashtags were #kadınaşiddetehayır #istanbulsözleşmesiyaşatır which I’m told translate to say no to violence against women & enforce the Istanbul Treaty/ Doctrine (where rights to protect women are signed.)

These and more are the disparities about the origin of the Challenge accepted trend, however, each points to the fact that it is for women.

As much as there has been mass support for the trend, some have doubts as to how pictures will serve as a means of empowerment. Either if it empowers women across the globe, or it’s an empty gesture absent real action: tone-deaf and even vapid. Some, including Jennifer Love Hewitt, have since deleted their #challengeaccepted posts.

However, people have explained that spreading positivity does no harm to anyone, so people should be left to post their pictures if it works for them.

Here are some images below:


View this post on Instagram


Challenge accepted @vanessabryant @mrsmiawright @candaceparker @iamaprilwatkins @lex_a_s I ♥️ you amazing ladies!!! Lets keep this going and make sure you acknowledge, support and protect the women that need it most. Sending so much 🖤🖤🖤🖤🖤🖤🖤🖤🖤 #WeAllWeGot

A post shared by Gabrielle Union-Wade (@gabunion) on


View this post on Instagram


#Challengeaccepted @katebeckinsale . Thank you for nominating me 💋. We are all the strength we need to go on. 🤍

A post shared by 𝒢𝑒𝓃𝑒𝓋𝒾𝑒𝓋𝑒 𝒩𝓃𝒶𝒿𝒾 (@genevievennaji) on


View this post on Instagram


Challenge accepted. #istanbulconventionsaveslives #womenempowerment #womensupportingwomen – I’ve been told that the true meaning of this hashtag and this b&w photo- ‘It is to shed light onto the Istanbul Convention, women are being subjected to violence and this convention is to end forgiveness for the attacker/murderers.’ With that in mind, adjust your hashtags if you didn’t already do so. Thank you @jessicaroseweiss, @bellathorne and @edibow for inviting me. Let’s ride gals. Post your b&w in support of this movement, these women need the world to hear.

A post shared by Florence Pugh (@florencepugh) on


View this post on Instagram


Thank you to all the brilliant and beautiful women in my life who sent the most uplifting messages today. Truth be told, I don’t really understand this #challengeaccepted thing…but who doesn’t love good reason to support women! Soooo…. challenge accepted! ⠀ ⠀ And while I have you here, maybe the best way we can support other women is to REGISTER TO VOTE for the issues that affect women. Encourage all your friends, girlfriends, sisters, moms, daughters to do the same. The election is right around the corner, and we need to look out for each other AND love each other! 👩🏽‍🤝‍👩🏻👩🏻‍🤝‍👩🏼👭🏽👩🏿‍🤝‍👩🏼❤️

A post shared by Jennifer Aniston (@jenniferaniston) on

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