Popular comedian and digital creator, Abiri Tobi Folagade, better known as Folagade Banks, has added another feather to his cap after securing an endorsement deal with global automobile giant, Toyota.
The announcement was made in a video posted on Toyota Nigeria’s Instagram page two weeks ago, drawing massive reactions from fans and car enthusiasts alike.
In the promotional clip, captioned, “Built for every road, made for every moment. From comfort to confidence, Toyota takes you there in style,” the award-winning entertainer was seen showcasing Toyota’s latest Hiace Bus and the much-anticipated Prado Jeep at the company’s Nigerian showroom.
The video has since gone viral, cementing Banks’ reputation as one of Nigeria’s most bankable influencers.
Speaking about the partnership, Banks expressed excitement over becoming the face of a brand he described as “a household name in quality and reliability.” “Toyota cars have been part of Nigerian roads for decades, and their reputation for safety and comfort is unmatched,” he said. “When you step into a Toyota, whether it’s the rugged Prado or the spacious Hiace, you immediately feel the blend of luxury and practicality.”
He added that the new Prado Jeep particularly stood out for him. “The Prado is not just a car; it’s an experience,” Banks said with a smile. “Its powerful engine, plush interiors, and advanced safety features make every drive a pleasure, whether you’re on the highways or in the city.”
The comedian also praised the Hiace Bus for its versatility. “The Hiace is a game-changer for families, businesses, and even entertainers like me who move with a team. It’s spacious, comfortable, and built to handle Nigeria’s roads with ease,” he explained. “It shows Toyota understands what Nigerians really need in a vehicle.”
Banks further noted that the partnership aligns with his personal brand of blending humour with aspirational living. “I’ve always been about quality and authenticity, and Toyota represents that. This endorsement is not just about cars, but about a lifestyle of reliability and class,” he stated.
According to him, Nigerians can expect more creative campaigns from the partnership. “We’re working on exciting content that will showcase these vehicles in ways people haven’t seen before,” Banks teased. “I’m proud to represent a brand that’s as innovative and customer-focused as Toyota.”
In his closing remarks, Banks thanked his team and fans for their unwavering support. “None of this would be possible without the people who believe in me,” he said. “This deal is a win for all of us, and I’m looking forward to taking Toyota’s story to even greater heights.”
Welcoming the comedian, Toyota Nigeria said the company was thrilled to have him on board as a brand ambassador. In a statement accompanying the Instagram video, the automaker described Banks as “a dynamic, trusted, and relatable voice whose creativity embodies Toyota’s promise of comfort, confidence, and style on every road.” The company added that the collaboration would further strengthen its connection with a younger, digitally savvy audience across the country.
With this endorsement, industry observers say Toyota Nigeria has reinforced its strategy of engaging leading entertainers to highlight its diverse range of vehicles, while Banks continues to expand his influence beyond comedy into the corporate world.
