As part of its commitment to discovering and developing the next generation of African creatives, Sync Media Entertainment has officially unveiled its first talent signing with the addition of multi disciplinary creative Adeniji Kehinde Deborah, professionally known as Justwummy.
A dynamic force in Nigeria’s creative industry, Justwummy has built a diverse career spanning filmmaking, storytelling, production management, influencer relations, acting, commercial modelling and digital content creation.
Over the years, she has appeared in music videos for some of Nigeria’s biggest music stars, including Fireboy DML, Burna Boy, Bad Boy Timz and Olajidey. Her acting credits also include appearances in The Johnsons and Smart Money Woman.
Beyond her on screen work, she has played key roles behind the scenes, leading production teams, coordinating influencer campaigns and collaborating with leading digital creators such as Cute Abiola, Broda Shaggi and MC Lively.
Speaking on the signing, Sync Media Entertainment said the partnership reflects its long term vision of representing exceptional talents with the capacity to shape culture through creativity and innovation.
“Justwummy embodies the qualities we value at Sync Media Entertainment. She is talented, disciplined, creative and constantly evolving. We believe she has all it takes to become one of the leading creative personalities of her generation, and we are committed to supporting every stage of that journey,” the company said.
Expressing her excitement, Justwummy described the partnership as a significant milestone in her career.
As the first talent officially signed to the Sync Media Entertainment roster, her arrival marks the beginning of the company’s talent management division, which is focused on strategic representation, career development and creating sustainable opportunities for creatives across the entertainment industry.
